doi:10.15341/jbe(2155-7950)/12.07.2016/007engPastor Tejedor, Ana ClaraPastor Tejedor, JesúsNavarro Elola, LuisA guide to business management diagnosis applied to a logistic warehouseART-2016-101216The aim of this research is to prove the applicability of a diagnostic tool which may be used as a guide for the design, assessment and monitoring of business management in any organization. The innovation of the proposed model resides in the merger of three disciplines: strategic management, marketing and total quality management. Each discipline has a different approach when planning its objectives, but all of them converge in this integrated model. By applying this guide to a logistic warehouse, the applicability of this integrated model is proved as it prioritizes the necessary performance in a systematic way while taking into account the strategic vision, the constant value exploration and the continuous improvement.2016http://zaguan.unizar.es/record/6319110.15341/jbe(2155-7950)/12.07.2016/007http://zaguan.unizar.es/record/63191oai:zaguan.unizar.es:63191Journal of business and economics 7, 12 (2016), 2005-2014by-nc-ndhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/closedAccess