| TAZ-TFG-2017-3959 |
Plan de empresa: OndaOla Surfboards
Asensio Barrao, Alejandro
Fuentelsaz Lamata, Lucio (dir.)
Universidad de Zaragoza,
ECON,
2017
Dirección y Organización de Empresas department, Organización de Empresas area
Graduado en Administración y Dirección de Empresas
Abstract: The purpose of this dissertation is to present a business plan based on a real case: a surfboard e-commerce. The report analyses the environmental factors and the facts that suggest an opportunity to enter the market. We will see a complete breakdown of the activity from the early design to the post-sales service, setting a commodity chain that integrates all kind of business activities as cost accounting, logistics or sales representation. The paper is much based on the product and the commodity chain rather than in the analysis of the economic and financial performance, since the project is viewed from a sole trader perspective with limited resources and time.
Tipo de Trabajo Académico: Trabajo Fin de Grado
El registro pertenece a las siguientes colecciones:
Academic Works > Trabajos Académicos por Centro > facultad-de-economia-y-empresa
Academic Works > End-of-grade works