TAZ-TFG-2017-3959


Plan de empresa: OndaOla Surfboards

Asensio Barrao, Alejandro
Fuentelsaz Lamata, Lucio (dir.)

Universidad de Zaragoza, ECON, 2017
Departamento de Dirección y Organización de Empresas, Área de Organización de Empresas

Graduado en Administración y Dirección de Empresas

Resumen: The purpose of this dissertation is to present a business plan based on a real case: a surfboard e-commerce. The report analyses the environmental factors and the facts that suggest an opportunity to enter the market. We will see a complete breakdown of the activity from the early design to the post-sales service, setting a commodity chain that integrates all kind of business activities as cost accounting, logistics or sales representation. The paper is much based on the product and the commodity chain rather than in the analysis of the economic and financial performance, since the project is viewed from a sole trader perspective with limited resources and time.

Tipo de Trabajo Académico: Trabajo Fin de Grado

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El registro pertenece a las siguientes colecciones:
Trabajos académicos > Trabajos Académicos por Centro > Facultad de Economía y Empresa
Trabajos académicos > Trabajos fin de grado



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