Resumen: It is generally accepted that long-term business competitiveness must walk a line between productivity and a resource consumption model which maximises efficiency—that is, ‘doing more with less’. In fact, the increasing importance of environmental issues in the economic decision-making processes is often articulated through strategies that aim to achieve equilibrium between economic and environmental efficiency (Valero-Gil et al., 2017). Eco-innovation contributes to the achievement of environmental objectives, generating competitive advantages (Porter and Van der Linde, 1995) and ultimately improving the financial performance of companies that practise eco-innovation. Therefore, eco-innovation— where ‘innovation’ is applied in a broad sense, as defined by the Oslo Manual (OECD, 2005)— can be described as the process of developing new ideas, modes of conduct, products, and processes that help reduce burdens or attain environmental objectives (Rennings, 2000)... Idioma: Inglés DOI: 10.3232/UBR.2017.V14.N4.01 Año: 2017 Publicado en: Universia business review Fourth Quarter (2017), 18-35 ISSN: 1698-5117 Originalmente disponible en: Texto completo de la revista