GDOC-2016-27355

Modelos de excelencia y calidad en la gestión - [27355]


Curso: 2016-2017

Universidad de Zaragoza, Zaragoza

Titulación: Administración y Dirección de Empresas

Idioma: Español

Profesor(es): García Bernal, Javier ; Martínez Algilaga, Antonio ; Gargallo Castel, Ana Felicitas ; Cano Escoriaza, María Asunción

Resumen: Se trata de una asignatura optativa de final de grado que permite al estudiante completar aspectos de la gestión empresarial que son relevantes para la gestión de la empresa en la sociedad actual, pero que reciben menos atención en los cursos troncales de la carrera, como por ejemplo, la responsabilidad social de la empresa, la relevancia de las formas de propiedad y de gobierno, los conflictos potenciales entre gestión ética y gestión orientada a maximizar el beneficio, el emprendimiento social, la gestión de intangibles, etc. Se imparte en los Campus de Zaragoza-Paraíso, Huesca y Teruel.

Abstract: This is an elective course suitable for fourth year-end year students in Business and Economics’ related Bachelor Degrees who want to have an update of which are the main contemporaneous problems in the relationship between business and society. Although the relationship between business and society occurs in the market and in the non-market environment, this course focuses mainly in the latter, considering that relationships in the market environment are the main topic in the core courses of the degree in Business Administration. For example the Course offers students the opportunity to learn about why business are accountable in front of society as a whole; why it is relevant the decision on ownership form of the firm; how to exercise power in organizations when management and control are formally separated; what are the conflicts that businesses face in reconciling Ethics and profit maximization; how to become a social entrepreneur; how to extract economic value from intangibles such as culture and trust.

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Este registro pertenece a las colecciones:
Academic resources > Academic guides > guias-docentes-ciencias-sociales-juridicas > grados-ciencias-sociales-juridicas > grado-administracion-direccion-empresas
Academic resources > Academic guides > Guías docentes: Curso 2016-2017



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