Resumen: Under the context of collaborative transport planning paradigms, maps should be seen as learning instruments that create dialogue spaces between stakeholders involved in policymaking, rather than simply demonstration tools for transport planning diagnosis and outcomes. This paper explores the role of maps in collaborative transport planning through the elaboration process of the ‘Retail Mobility Environments’ map, a planning concept focused on how non-motorised modes and retail activity are interconnected. This map aims to provide a meaningful tool to assists stakeholders during policy-making, creating a common framework for discussion. The city of Zaragoza (Spain) is taken as case study. The map consists of two parts: (1) based on a mixed approach (both quantitative and qualitative), the spatial distribution of ‘Retail Mobility Environments’ is shown; (2) based on design approaches, specific characteristics of those ‘Retail Mobility Environments’ are detailed. The paper closes with some concluding remarks on the role of maps under collaborative planning schemes. Idioma: Inglés DOI: 10.1080/17445647.2017.1383945 Año: 2017 Publicado en: Journal of Maps 13, 1 (2017), 90-100 ISSN: 1744-5647 Factor impacto JCR: 1.6 (2017) Categ. JCR: GEOGRAPHY rank: 41 / 83 = 0.494 (2017) - Q2 - T2 Categ. JCR: GEOGRAPHY, PHYSICAL rank: 36 / 49 = 0.735 (2017) - Q3 - T3 Factor impacto SCIMAGO: 0.607 - Geography, Planning and Development (Q2) - Earth and Planetary Sciences (miscellaneous) (Q2)