Repositorio Institucional de Documentos

@article{Cambra-Fierro:75640,
      author        = "Cambra-Fierro, J. and Melero-Polo, I. and Sese, F.J. and
                       van Doorn, J.",
      title         = "{Customer-Firm Interactions and the Path to Profitability:
                       A Chain-of-Effects Model}",
      year          = "2018",
}