Universidad de Zaragoza Repository

@article{Iniesta-Aleman:75876,
      author        = "Iniesta-Aleman, I. and Marta-Lazo, C. and Becas, M.D.Z.",
      title         = "{La inversión en publicidad, retos para la televisión
                       del siglo XXI [Investment in advertising, challenges for
                       21st century television]}",
      year          = "2018",
}