000075878 001__ 75878 000075878 005__ 20230706131402.0 000075878 0247_ $$2doi$$a10.3390/admsci8030048 000075878 0248_ $$2sideral$$a108424 000075878 037__ $$aART-2018-108424 000075878 041__ $$aeng 000075878 100__ $$0(orcid)0000-0003-3050-1634$$aBerne-Manero, C.$$uUniversidad de Zaragoza 000075878 245__ $$aReviewing the Online Tourism Value Chain 000075878 260__ $$c2018 000075878 5060_ $$aAccess copy available to the general public$$fUnrestricted 000075878 5203_ $$aThe booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain has scarcely been investigated. The measurement models of the variables are not unified and essential variables, as transaction costs, need more research in order to achieve a comprehensive model of the digital tourist purchase process. This research is aimed at solving this gap through the proposal of a theoretical structural model, which is tested for the Spanish context. The results show that the measurement of website-perceived quality must include utilitarian and hedonic aspects, which can provide a competitive advantage to acquire and retain customers. Perceived quality and transaction costs determine customer''s satisfaction and, ultimately, repurchase intentions or brand loyalty. Prices are found as mediator variables fostering the effect of quality on satisfaction, and non-monetary costs act as a cause of satisfaction. The online B2C tourism business must implement efficient internal and external processes to justify perceived costs. 000075878 536__ $$9info:eu-repo/grantAgreement/ES/UZ/UZ2018-SOC-04 000075878 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/ 000075878 655_4 $$ainfo:eu-repo/semantics/review$$vinfo:eu-repo/semantics/publishedVersion 000075878 700__ $$0(orcid)0000-0003-0088-7142$$aGomez-Campillo, M.$$uUniversidad de Zaragoza 000075878 700__ $$0(orcid)0000-0002-9628-5738$$aMarzo-Navarro, M.$$uUniversidad de Zaragoza 000075878 700__ $$0(orcid)0000-0002-2551-5364$$aPedraja-Iglesias, M.$$uUniversidad de Zaragoza 000075878 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000075878 773__ $$g8, 3 (2018), 48 [18 pp]$$pAdm. sci.$$tAdministrative Sciences$$x2076-3387 000075878 8564_ $$s586471$$uhttps://zaguan.unizar.es/record/75878/files/texto_completo.pdf$$yVersión publicada 000075878 8564_ $$s110150$$uhttps://zaguan.unizar.es/record/75878/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000075878 909CO $$ooai:zaguan.unizar.es:75878$$particulos$$pdriver 000075878 951__ $$a2023-07-06-12:20:27 000075878 980__ $$aARTICLE