Resumen: The objective of this paper is to discover through a survey, the Spanish wine sector’s attitude towards incorporating renewables. To that end, the multivariate statistical technique of factor analysis is applied to the information provided by a sample of 87 wineries stratified by Spanish regions. This resulted in a set of four indicators describing the determinant factors (Cost, Conviction, Motivation and Investment) influencing a winery’s decision to implement renewable energies. Furthermore, a cluster analysis resulted in three groups of completely different wineries. The first contains a 25.3% of the wineries, which are not concerned about environmental issues. The second comprises a 26.7% of the wineries, which are dissuaded from adopting renewables as they perceive a high investment is necessary. The third group involves a 48% of wineries, which are committed to renewables because they are absolutely convinced of their benefits. Idioma: Inglés DOI: 10.1016/j.egypro.2018.10.040 Año: 2018 Publicado en: Energy procedia 153 (2018), 438-443 ISSN: 1876-6102 Factor impacto SCIMAGO: 0.468 - Energy (miscellaneous)