76987 20230519145342.0 doi 10.1177/1464884918820741 sideral 109552 ART-2021-109552 eng Goyanes, M. The effects of news authorship, exclusiveness and media type in readers’ paying intent for online news: An experimental study 2021 Access copy available to the general public Unrestricted This study explores how news authorship, exclusiveness, and media type affect readers’ paying intent for digital contents. A web-based experiment involving 602 Spanish adults reveals that authorship (prestigious journalist), exclusiveness, and media type (legacy media and new media over unknown media) increase readers’ economic value assessments of online news. In addition, our results show that the interaction between authorship and media type is affected by the level of news exclusiveness: when an online article is written by a prestigious journalist and is exclusive, readers’ heuristic assessments of its economic value are biased toward new media over legacy ones, and thus privilege the former and penalize the latter in their pecuniary evaluations. These results might point to a change in readers’ consumption patterns, favoring the brand values, and news production processes of new media over legacy ones. info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 3.194 2021 COMMUNICATION 36 / 96 = 0.375 2021 Q2 T2 1.802 2021 Communication 2021 Q1 Arts and Humanities (miscellaneous) 2021 Q1 6.4 2021 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artero, J.P. Universidad de Zaragoza (orcid)0000-0001-9913-2705 Zapata, L. 5013 675 Universidad de Zaragoza Unidad Predepartam. Period.Co. Área Periodismo 22, 7 (2021), 1720 - 1738 Journalism (Lond.) Journalism (London) 1464-8849 295114 http://zaguan.unizar.es/record/76987/files/texto_completo.pdf Versión publicada 49272 http://zaguan.unizar.es/record/76987/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:76987 articulos driver 2023-05-18-13:15:36 ARTICLE