77137 20200616135721.0 doi 10.1016/j.gaceta.2018.04.009 sideral 110316 ART-2018-110316 spa Lacave-García, B. Percepciones del envase neutro del tabaco entre fumadores y no fumadores en Andalucía (España) 2018 Access copy available to the general public Unrestricted Objectives: Each year tobacco is responsible for 650, 000 deaths in Europe and 55, 000 in Spain. With tobacco advertising and promotion banned in Spain and most of Europe, the last bastion of marketing is the packaging. Plain tobacco packaging —which involves packs having a standardised appearance— has been proposed to counter this. The objective of this study is to research perceptions arising from the plain packaging of tobacco products. Methods: We employed a qualitative research methodology -focus groups- with smokers and non-smokers in in two medium-sized Andalusian towns (Spain). Results: Results show the importance of plain cigarette packaging as a form of promotion, particularly among women and young people, how pack colour influences product perceptions, and how removing full branding increases the salience of the warnings. Conclusions: Plain packaging, combined with pictorial health warnings, may reduce the capacity of packaging to be distinctive and a badge product. Altering pack design in such a way would make it more difficult for tobacco companies to create a favourable image of their brands and may help to reinforce the ability of the population to protect themselves from the dangers of smoking. info:eu-repo/grantAgreement/ES/ISCIII-FEDER/INT17-00103 info:eu-repo/grantAgreement/ES/ISCIII-FEDER/INT16-00211 info:eu-repo/semantics/openAccess by-nc-nd http://creativecommons.org/licenses/by-nc-nd/3.0/es/ 1.656 2018 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH 79 / 162 = 0.488 2018 Q2 T2 HEALTH CARE SCIENCES & SERVICES 65 / 96 = 0.677 2018 Q3 T3 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH 113 / 185 = 0.611 2018 Q3 T2 0.637 2018 Public Health, Environmental and Occupational Health 2018 Q2 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Rey-Pino, J.M. Gallopel-Morvan, K. Moodie, C. Fernández, E. (orcid)0000-0001-6752-1992 Nerín, I. Universidad de Zaragoza 1007 610 Universidad de Zaragoza Dpto. Medicina, Psiqu. y Derm. Area Medicina 34, 1 (2018), 10 - 14 Gac. sanit. Gaceta Sanitaria 0213-9111 208162 http://zaguan.unizar.es/record/77137/files/texto_completo.pdf Versión publicada 94300 http://zaguan.unizar.es/record/77137/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:77137 articulos driver 2020-06-16-13:50:09 ARTICLE