000077724 001__ 77724
000077724 005__ 20190226114806.0
000077724 037__ $$aTAZ-TFG-2018-2497
000077724 041__ $$aeng
000077724 1001_ $$aGarcía Gamón, Carlos
000077724 24200 $$aMultichannel Consumer Behaviour in the music sector: The streaming case.
000077724 24500 $$aEl comportamiento del consumidor multicanal en el sector de la música: El caso del streaming.
000077724 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2018
000077724 506__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/
000077724 520__ $$aThe increasing importance of technology and internet has provoked changes in the way music is consumed, providing consumers a wider variety of channels of music consumption. This undergraduate dissertation analyses the consumption behaviour of music streaming platforms, in particular YouTube and Spotify. More specifically, we analyse which features of streaming platforms are valued by users, and compare these features in YouTube and Spotify. In addition, the impact of these platforms on physical music consumption (physical formats purchases, attending live music events) is also examined. The results of two studies, consisting of a survey with consumers and an observation of music sales and streaming information, show that the presence of a great number of music content available, the possibility of listening to music everywhere, the platforms’ design and their usability are the features that users value the most. Finally, it has been empirically proved that streaming services have positive impact on CDs purchases.
000077724 521__ $$aGraduado en Administración y Dirección de Empresas
000077724 540__ $$aDerechos regulados por licencia Creative Commons
000077724 700__ $$aOrús Sanclemente, Carlos$$edir.
000077724 7102_ $$aUniversidad de Zaragoza$$b $$c
000077724 8560_ $$f698988@celes.unizar.es
000077724 8564_ $$s1412482$$uhttps://zaguan.unizar.es/record/77724/files/TAZ-TFG-2018-2497.pdf$$yMemoria (eng)
000077724 8564_ $$s928854$$uhttps://zaguan.unizar.es/record/77724/files/TAZ-TFG-2018-2497_ANE.pdf$$yAnexos (eng)
000077724 909CO $$ooai:zaguan.unizar.es:77724$$pdriver$$ptrabajos-fin-grado
000077724 950__ $$a
000077724 951__ $$adeposita:2019-02-26
000077724 980__ $$aTAZ$$bTFG$$cECON
000077724 999__ $$a20180628203223.CREATION_DATE