000077921 001__ 77921 000077921 005__ 20190226114813.0 000077921 037__ $$aTAZ-TFG-2018-1954 000077921 041__ $$aeng 000077921 1001_ $$aCisneros Pellejero, Natalia 000077921 24200 $$aDigital Positioning Plan for Algramar Winery. 000077921 24500 $$aDigital Positioning Plan for Algramar Winery. 000077921 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2018 000077921 506__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/ 000077921 520__ $$aThe purpose of this study is to analyse the context and situation of Algramar, a SME (small medium size enterprise) in the wine sector, under the principles of the organic winemaking. The main aim pursued on this dissertation is to support the company in the penetration of the online market, further describing the challenges it will face and the most consistent plan to maximize the performance efficiency. More specifically, we will provide Algramar with market information about the characteristics of the digital channel, and carry out a research on particular actions to build a consistent brand image online. We will hold on a compound of resources that will ease the path to attract traffic to our website, and turn it into actual sales. This plan involves search engine strategic knowledge, support of social media and mailing tracking techniques. The resulting conclusions will open a continuous improvement cycle to reach digital performance perfection. 000077921 521__ $$aGraduado en Administración y Dirección de Empresas 000077921 540__ $$aDerechos regulados por licencia Creative Commons 000077921 700__ $$aBravo Gil, Rafael$$edir. 000077921 7102_ $$aUniversidad de Zaragoza$$bDirección de Márketing e Investigación de Mercados$$cComercialización e Investigación de Mercados 000077921 8560_ $$f580286@celes.unizar.es 000077921 8564_ $$s8061515$$uhttps://zaguan.unizar.es/record/77921/files/TAZ-TFG-2018-1954.pdf$$yMemoria (eng) 000077921 909CO $$ooai:zaguan.unizar.es:77921$$pdriver$$ptrabajos-fin-grado 000077921 950__ $$a 000077921 951__ $$adeposita:2019-02-26 000077921 980__ $$aTAZ$$bTFG$$cECON 000077921 999__ $$a20180624194148.CREATION_DATE