000078142 001__ 78142
000078142 005__ 20200221144320.0
000078142 0247_ $$2doi$$a10.1080/17510694.2016.1206356
000078142 0248_ $$2sideral$$a97418
000078142 037__ $$aART-2016-97418
000078142 041__ $$aeng
000078142 100__ $$0(orcid)0000-0001-9913-2705$$aArtero, J.P.$$uUniversidad de Zaragoza
000078142 245__ $$aHow advertising affects quality perception of public service television? A comparison of two surveys in Spain (2008 and 2012)
000078142 260__ $$c2016
000078142 5060_ $$aAccess copy available to the general public$$fUnrestricted
000078142 5203_ $$aThis paper aims at providing new insights about audiences’ opinions concerning the role of advertising and its relation with the perceived quality of TV channels. It analyses Spanish audience's perception of quality of public service broadcasters TVE1 and La 2 before and after the advertising withdrawal in 2010. The goal is identifying if the advertising removal is perceived as an improvement of the quality of TVE. The first conclusion is that a vast majority of the viewers find the channels more attractive now without any advertising than before having it. In addition, gender and age are not significant variables in order to affect this opinion. But the audience educational level does impact their perception: those less educated have a significantly better opinion about the advertising withdrawal than others who are more educated. Both national public service channels (TVE1 and La 2) have improved significantly their quality perception when comparing 2008 and 2012 surveys. They are the only two channels within the Spanish market to obtain a better quality assessment. In fact, all channels tend to maintain or reduce their quality perception in the 2008–2012 time period.
000078142 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000078142 592__ $$a0.226$$b2016
000078142 593__ $$aVisual Arts and Performing Arts$$c2016$$dQ1
000078142 593__ $$aCultural Studies$$c2016$$dQ2
000078142 593__ $$aStrategy and Management$$c2016$$dQ3
000078142 593__ $$aCommunication$$c2016$$dQ3
000078142 593__ $$aManagement of Technology and Innovation$$c2016$$dQ3
000078142 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000078142 700__ $$aEtayo, C.
000078142 700__ $$aSánchez-Tabernero, A.
000078142 7102_ $$13010$$2675$$aUniversidad de Zaragoza$$bDpto. Lingüíst. Gral. e Hisp.$$cÁrea Periodismo
000078142 773__ $$g9, 2 (2016), 107-115$$pCreat. ind. j.$$tCreative Industries Journal$$x1751-0694
000078142 8564_ $$s167518$$uhttps://zaguan.unizar.es/record/78142/files/texto_completo.pdf$$yPostprint
000078142 8564_ $$s40876$$uhttps://zaguan.unizar.es/record/78142/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000078142 909CO $$ooai:zaguan.unizar.es:78142$$particulos$$pdriver
000078142 951__ $$a2020-02-21-13:41:04
000078142 980__ $$aARTICLE