78233 20210121114534.0 doi 10.1080/16522354.2015.1099274 sideral 110837 ART-2015-110837 eng (orcid)0000-0001-9913-2705 Artero Muñoz, Juan Pablo Universidad de Zaragoza The evolution of viewer's concerns and perceptions of television content quality 2015 Access copy available to the general public Unrestricted This article examines perceived television quality by considering the role played by viewers’ concerns about television content. These concerns are classified into two categories: pragmatic and moral. The research question is analysed empirically for Spain. Results show that pragmatic concerns are more important for the audience than moral concerns both in 2008 and 2012. Both types of factors are considered to have worsened their development in this period. However, general perception of television quality in Spain has improved between 2008 and 2012. This is associated to a more positive opinion regarding national public service television, but to a more negative perception of the quality of television channels. info:eu-repo/grantAgreement/ES/MEC/CSO2010-20122 info:eu-repo/semantics/openAccess All rights reserved http://www.europeana.eu/rights/rr-f/ 0.312 2015 Business and International Management 2015 Q2 Communication 2015 Q2 Strategy and Management 2015 Q3 info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Etayo, Cristina Sánchez-Tabernero, Alfonso 3010 675 Universidad de Zaragoza Dpto. Lingüíst. Gral. e Hisp. Área Periodismo 12, 4 (2015), 205-223 J. media bus. stud. Journal of Media Business Studies 1652-2354 102485 http://zaguan.unizar.es/record/78233/files/texto_completo.pdf Postprint 34418 http://zaguan.unizar.es/record/78233/files/texto_completo.jpg?subformat=icon icon Postprint oai:zaguan.unizar.es:78233 articulos driver 2021-01-21-11:12:24 ARTICLE