000078726 001__ 78726 000078726 005__ 20200117213751.0 000078726 0247_ $$2doi$$a10.1108/OIR-09-2016-0243 000078726 0248_ $$2sideral$$a105377 000078726 037__ $$aART-2018-105377 000078726 041__ $$aeng 000078726 100__ $$0(orcid)0000-0001-8900-1701$$aHerrando, C.$$uUniversidad de Zaragoza 000078726 245__ $$aFrom sPassion to sWOM: The role of flow 000078726 260__ $$c2018 000078726 5060_ $$aAccess copy available to the general public$$fUnrestricted 000078726 5203_ $$aPurpose - Social commerce websites entail a completely new scenario for sharing experiences and opinions due to its richness in terms of social interactions. Nowadays, users can interact with the company and with other users; hence, it seems important to study how social stimuli affect users. Drawing on the stimulus-organism-response framework and flow theory, the purpose of this paper is to propose that the social stimulus (named social passion (sPassion)) has a positive effect on the organism (state of flow), which leads to a users' positive response (via social word of mouth (sWOM)). Design/methodology/approach - The data were collected through an online survey in 2015. The sample consists of 771 users of social commerce websites, of which 51 percent are male and 49 percent female, aged between 16 and 80 years old. Structural equation modeling was used to analyze the data with the statistical software SPSS version 22 and EQS 6. Findings - The empirical results confirm that passionate users are prone to experience a state of flow and, as a consequence, share positive sWOM. Originality/value - This study contributes to the literature on customers' online participation, and the findings are hoped to help companies in developing social commerce websites that boost users' exchange of information. 000078726 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S09-GENERES Group$$9info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2015-64567-R 000078726 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/ 000078726 590__ $$a1.928$$b2018 000078726 591__ $$aINFORMATION SCIENCE & LIBRARY SCIENCE$$b34 / 89 = 0.382$$c2018$$dQ2$$eT2 000078726 591__ $$aCOMPUTER SCIENCE, INFORMATION SYSTEMS$$b86 / 155 = 0.555$$c2018$$dQ3$$eT2 000078726 592__ $$a0.656$$b2018 000078726 593__ $$aComputer Science Applications$$c2018$$dQ1 000078726 593__ $$aLibrary and Information Sciences$$c2018$$dQ1 000078726 593__ $$aInformation Systems$$c2018$$dQ1 000078726 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000078726 700__ $$0(orcid)0000-0001-7805-3354$$aJimenez-Martinez, J.$$uUniversidad de Zaragoza 000078726 700__ $$0(orcid)0000-0002-8491-594X$$aMartin De Hoyos, M.J.$$uUniversidad de Zaragoza 000078726 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000078726 773__ $$g42, 2 (2018), 191-204$$pOnline inf. rev.$$tONLINE INFORMATION REVIEW$$x1468-4527 000078726 8564_ $$s495068$$uhttps://zaguan.unizar.es/record/78726/files/texto_completo.pdf$$yPostprint 000078726 8564_ $$s55693$$uhttps://zaguan.unizar.es/record/78726/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000078726 909CO $$ooai:zaguan.unizar.es:78726$$particulos$$pdriver 000078726 951__ $$a2020-01-17-21:32:16 000078726 980__ $$aARTICLE