000078751 001__ 78751 000078751 005__ 20190329103555.0 000078751 0247_ $$2doi$$a10.1431/89484 000078751 0248_ $$2sideral$$a103027 000078751 037__ $$aART-2018-103027 000078751 041__ $$aita 000078751 100__ $$aMoretta Tartaglione, Andrea 000078751 245__ $$aL’e-WOM come Strumento di Gestione nel Settore Alberghiero Italiano 000078751 260__ $$c2018 000078751 5060_ $$aAccess copy available to the general public$$fUnrestricted 000078751 5203_ $$aThe tourism industry has been significantly influenced by the development of Information and Communication Technologies (Icts), among them the electronic Word-Of-Mouth (e-Wom) plays an important role allowing users to provide online opinions about their experience as tourists. Hotels are the tour operators most concerned by this application from which they can get feedback and exploit the information generated to improve management and results. This research, through an empirical study from which 136 questionnaires completed by Italian hotel owners and directors were obtained, aims to add value through the study of the e-Wom as a managerial tool, deepening the perspective of hotel managers regarding this application. The analysis of the results shows differences based on the interviewee's profile and the hotel characteristics that allow interesting considerations on the topic. 000078751 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/ 000078751 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000078751 700__ $$0(orcid)0000-0003-3050-1634$$aBerné Manero, María del Carmen$$uUniversidad de Zaragoza 000078751 700__ $$aCiobanu, Andreea 000078751 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000078751 773__ $$g1 (2018), 57-84$$pMicro macro mark.$$tMicro & macro marketing$$x1121-4228 000078751 8564_ $$s293101$$uhttps://zaguan.unizar.es/record/78751/files/texto_completo.pdf$$yPostprint 000078751 8564_ $$s100916$$uhttps://zaguan.unizar.es/record/78751/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000078751 909CO $$ooai:zaguan.unizar.es:78751$$particulos$$pdriver 000078751 951__ $$a2019-03-29-08:28:32 000078751 980__ $$aARTICLE