000079346 001__ 79346 000079346 005__ 20190709135554.0 000079346 0247_ $$2doi$$a10.1108/IJBM-10-2015-0148 000079346 0248_ $$2sideral$$a97840 000079346 037__ $$aART-2017-97840 000079346 041__ $$aeng 000079346 100__ $$0(orcid)0000-0003-4038-1840$$aBravo, Rafael$$uUniversidad de Zaragoza 000079346 245__ $$aManaging brand identity: effects on the employees 000079346 260__ $$c2017 000079346 5060_ $$aAccess copy available to the general public$$fUnrestricted 000079346 5203_ $$aPurpose: The purpose of this paper is to better understand the brand identity management process from the employees’ perspective. Specifically, it explores how the different dimensions of brand identity management influence employees’ attitudinal and behavioural responses. Design/methodology/approach: An empirical study was carried out to test the proposed model. The sample consisted of 297 employees in the UK financial services sector. Hypothesis testing was conducted using partial least square regression. Findings: Results indicate that effective brand identity management can increase employees’ identification with their organisations. Specifically, the most influential dimension is the employee-client focus. Results also show that organisational identification is a key variable to explain job satisfaction, word-of-mouth and brand citizenship behaviour. Research limitations/implications: This study focusses on the UK financial sector. To explore the generalisability of results, replication studies among other sectors and countries would be useful. The cross-sectional nature of the study also limits its causal inference. Practical implications: This study shows the importance of brand identity management to foster positive employee attitudes and actions that go beyond their job responsibilities. The model developed may help organisations analyse the impact of managerial actions, monitoring the potential effects of changes in brand identity management amongst employees. Originality/value: Although numerous conceptual frameworks highlight the importance of brand identity management, empirical studies in this area are scarce. The current work extends previous research by empirically analysing the effects of the dimensions of brand identity management from the employees’ perspective. 000079346 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S09-GENERES Group$$9info:eu-repo/grantAgreement/ES/MEC/PR2011-0352$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2013-41257-P 000079346 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/ 000079346 590__ $$a2.294$$b2017 000079346 591__ $$aBUSINESS$$b70 / 140 = 0.5$$c2017$$dQ2$$eT2 000079346 592__ $$a0.654$$b2017 000079346 593__ $$aMarketing$$c2017$$dQ2 000079346 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000079346 700__ $$0(orcid)0000-0001-6631-8909$$aBuil, Isabel$$uUniversidad de Zaragoza 000079346 700__ $$aChernatony, Leslie de 000079346 700__ $$0(orcid)0000-0001-9307-5359$$aMartínez, Eva$$uUniversidad de Zaragoza 000079346 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000079346 773__ $$g35, 1 (2017), 2-23 [37 pp.]$$pInt. j. bank mark.$$tInternational journal of bank marketing$$x0265-2323 000079346 8564_ $$s382123$$uhttps://zaguan.unizar.es/record/79346/files/texto_completo.pdf$$yPostprint 000079346 8564_ $$s44628$$uhttps://zaguan.unizar.es/record/79346/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000079346 909CO $$ooai:zaguan.unizar.es:79346$$particulos$$pdriver 000079346 951__ $$a2019-07-09-12:13:47 000079346 980__ $$aARTICLE