Surfing or Flowing? How to retain e-Customers on the Internet

Herrando, C. Jiménez-Martínez, J. Martín-De Hoyos, M.J. Surfing or Flowing? How to retain e-Customers on the Internet

Span. j. mark.-ESIC

10.1108/SJME-03-2018-006 2018

2018