000079730 001__ 79730
000079730 005__ 20190819103729.0
000079730 0247_ $$2doi$$a10.2501/JAR-54-1-092-109
000079730 0248_ $$2sideral$$a87051
000079730 037__ $$aART-2014-87051
000079730 041__ $$aeng
000079730 100__ $$aWallace, Elaine
000079730 245__ $$aWho "likes" you...and why? A typology of facebook fans: From "fan"-atics and self-expressives to utilitarians and authentics
000079730 260__ $$c2014
000079730 5060_ $$aAccess copy available to the general public$$fUnrestricted
000079730 5203_ $$aAlthough many managers recognize that Facebook Fans represent a marketing opportunity, there has been little research into the nature of different Fan types. This study explores a typology of Fans, drawn from a sample of 438 individuals who “Like” brands on Facebook. Fans' brand loyalty, brand love, use of self-expressive brands, and word of mouth (WOM) for Liked brands were used to suggest four Fan types: the “Fan”-atic, the Utilitarian, the Self-Expressive, and the Authentic. The results of this exploratory study highlight the value of cluster analysis as a strategy for identifying different Fan types and provide insights to prompt further research into Facebook Fan types.
000079730 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000079730 590__ $$a2.563$$b2014
000079730 591__ $$aCOMMUNICATION$$b4 / 76 = 0.053$$c2014$$dQ1$$eT1
000079730 591__ $$aBUSINESS$$b21 / 115 = 0.183$$c2014$$dQ1$$eT1
000079730 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000079730 700__ $$0(orcid)0000-0001-6631-8909$$aBuil, Isabel$$uUniversidad de Zaragoza
000079730 700__ $$aDe Chernatony, Leslie
000079730 700__ $$aHogan, Michael
000079730 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000079730 773__ $$g54, 1 (2014), 92-109$$pJ. advert. res.$$tJOURNAL OF ADVERTISING RESEARCH$$x0021-8499
000079730 8564_ $$s221079$$uhttps://zaguan.unizar.es/record/79730/files/texto_completo.pdf$$yPostprint
000079730 8564_ $$s35592$$uhttps://zaguan.unizar.es/record/79730/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000079730 909CO $$ooai:zaguan.unizar.es:79730$$particulos$$pdriver
000079730 951__ $$a2019-08-19-09:45:44
000079730 980__ $$aARTICLE