doi:10.3390/su11184885engGarcía-Madurga, M.-Á.Esteban-Navarro, M.-Á.Delgado-de Miguel, J.-F.Buil-López Menchero, T.Positioning Axes of Sustainable Tourist Destinations: The Case of AragónART-2019-112795The purpose of this research is to determine the optimal positioning strategies of Aragón as a sustainable tourist destination. An exploratory research is carried out based on the analysis of statistical information sources, the identification of global and multisectoral macro-trends with direct impact on the evolution of the tourist sector, and the use of the qualitative technique of the focus group. The main and secondary axes to provide a basis for the positioning strategy of the autonomous community are presented as a result2019http://zaguan.unizar.es/record/8045410.3390/su11184885http://zaguan.unizar.es/record/80454oai:zaguan.unizar.es:80454Sustainability (Basel) 11, 18 (2019), 4885byhttp://creativecommons.org/licenses/by/3.0/es/info:eu-repo/semantics/openAccess