000084331 001__ 84331
000084331 005__ 20200117221622.0
000084331 0247_ $$2doi$$a10.1016/j.jbusres.2018.10.050
000084331 0248_ $$2sideral$$a109616
000084331 037__ $$aART-2018-109616
000084331 041__ $$aeng
000084331 100__ $$0(orcid)0000-0001-7118-9013$$aFlavián, C.$$uUniversidad de Zaragoza
000084331 245__ $$aThe impact of virtual, augmented and mixed reality technologies on the customer experience
000084331 260__ $$c2018
000084331 5060_ $$aAccess copy available to the general public$$fUnrestricted
000084331 5203_ $$aThe arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is shaping a new environment where physical and virtual objects are integrated at different levels. Due to the development of portable and embodied devices, together with highly interactive, physical-virtual connections, the customer experience landscape is evolving into new types of hybrid experiences. However, the boundaries between these new realities, technologies and experiences have not yet been clearly established by researchers and practitioners. This paper aims to offer a better understanding of these concepts and integrate technological (embodiment), psychological (presence), and behavioral (interactivity) perspectives to propose a new taxonomy of technologies, namely the “EPI Cube”. The cube allows academics and managers to classify all technologies, current and potential, which might support or empower customer experiences, but can also produce new experiences along the customer journey. The paper concludes with theoretical and managerial implications, as well as a future research agenda.
000084331 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S20-17R
000084331 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000084331 590__ $$a4.028$$b2018
000084331 591__ $$aBUSINESS$$b30 / 147 = 0.204$$c2018$$dQ1$$eT1
000084331 592__ $$a1.684$$b2018
000084331 593__ $$aMarketing$$c2018$$dQ1
000084331 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000084331 700__ $$0(orcid)0000-0003-3088-4102$$aIbáñez-Sánchez, S.$$uUniversidad de Zaragoza
000084331 700__ $$0(orcid)0000-0002-8253-4713$$aOrús, C.$$uUniversidad de Zaragoza
000084331 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000084331 773__ $$g100 (2018), 547-560$$pJ. bus. res.$$tJournal of Business Research$$x0148-2963
000084331 8564_ $$s603173$$uhttps://zaguan.unizar.es/record/84331/files/texto_completo.pdf$$yPostprint
000084331 8564_ $$s47861$$uhttps://zaguan.unizar.es/record/84331/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000084331 909CO $$ooai:zaguan.unizar.es:84331$$particulos$$pdriver
000084331 951__ $$a2020-01-17-21:54:34
000084331 980__ $$aARTICLE