doi:10.3232/UBR.2019.V16.N3.04engBuil, IsabelCatalán, SaraOrtega, RaquelGamification and motivation: new tools for talent acquisitionART-2019-114912While an increasing number of organizations use gamified tools to attract talent, few studies have analyzed this phenomenon. Therefore, this study analyses the reactions of 239 candi-dates who participated in a real talent recruitment process based on a simulation game. The results show how the gamified tools used in talent recruitment increase candidates’ motiva-tion. Similarly, the results confirmed that the higher their motivation, the more positive are their perceptions of the selection process and the organization itself.2019http://zaguan.unizar.es/record/8613610.3232/UBR.2019.V16.N3.04http://zaguan.unizar.es/record/86136oai:zaguan.unizar.es:86136info:eu-repo/grantAgreement/ES/DGA-FSE/S54-17Rinfo:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-PUCJC business and society review 16, 3/4 (2019), 146-179by-nchttp://creativecommons.org/licenses/by-nc/3.0/es/info:eu-repo/semantics/openAccess