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000086410 037__ $$aART-2019-115109
000086410 041__ $$aeng
000086410 100__ $$0(orcid)0000-0003-0454-5457$$aLuzón, María José$$uUniversidad de Zaragoza
000086410 245__ $$aBridging the gap between experts and publics: The role of multimodality in disseminating research in online videos
000086410 260__ $$c2019
000086410 5060_ $$aAccess copy available to the general public$$fUnrestricted
000086410 5203_ $$aThe Internet provides researchers with tools to disseminate their research findings to different audiences and meet the information needs of various publics. One of these tools is online science videos, which can be addressed to audiences with different degrees of expertise and shared on various platforms. The current study analyzes a set of online videos used by research groups to inform about their research and findings and engage the audience with this research. My purpose is to analyze how multimodal strategies are used in these videos to recontextualize knowledge for a wide audience. The analysis reveals four types of strategies, which may be performed through the orchestration of various semiotic modes: (i) strategies to construct the research group’s credibility and authority; (ii) strategies to construct persuasive arguments; (iii) strategies to tailor information to the assumed knowledge of potential viewers; (iv) strategies to bond with the viewers and engage them.
000086410 536__ $$9info:eu-repo/grantAgreement/ES/DGA/H16-17R$$9info:eu-repo/grantAgreement/ES/MINECO/FFI2015-68638-R
000086410 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000086410 590__ $$a0.385$$b2019
000086410 591__ $$aLINGUISTICS$$b148 / 187 = 0.791$$c2019$$dQ4$$eT3
000086410 592__ $$a0.208$$b2019
000086410 593__ $$aLinguistics and Language$$c2019$$dQ2
000086410 593__ $$aLanguage and Linguistics$$c2019$$dQ2
000086410 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000086410 7102_ $$13004$$2345$$aUniversidad de Zaragoza$$bDpto. Filolog.Inglesa y Alema.$$cÁrea Filología Inglesa
000086410 773__ $$g2019, 37 (2019), 167-192$$pIbérica$$tIBERICA$$x1139-7241
000086410 85641 $$uhttp://www.aelfe.org/documents/37_07_IBERICA.pdf$$zTexto completo de la revista
000086410 8564_ $$s1364892$$uhttps://zaguan.unizar.es/record/86410/files/texto_completo.pdf$$yVersión publicada
000086410 8564_ $$s4995$$uhttps://zaguan.unizar.es/record/86410/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000086410 909CO $$ooai:zaguan.unizar.es:86410$$particulos$$pdriver
000086410 951__ $$a2020-10-21-16:49:11
000086410 980__ $$aARTICLE