86410 20201021165702.0 sideral 115109 ART-2019-115109 eng (orcid)0000-0003-0454-5457 Luzón, María José Universidad de Zaragoza Bridging the gap between experts and publics: The role of multimodality in disseminating research in online videos 2019 Access copy available to the general public Unrestricted The Internet provides researchers with tools to disseminate their research findings to different audiences and meet the information needs of various publics. One of these tools is online science videos, which can be addressed to audiences with different degrees of expertise and shared on various platforms. The current study analyzes a set of online videos used by research groups to inform about their research and findings and engage the audience with this research. My purpose is to analyze how multimodal strategies are used in these videos to recontextualize knowledge for a wide audience. The analysis reveals four types of strategies, which may be performed through the orchestration of various semiotic modes: (i) strategies to construct the research group’s credibility and authority; (ii) strategies to construct persuasive arguments; (iii) strategies to tailor information to the assumed knowledge of potential viewers; (iv) strategies to bond with the viewers and engage them. info:eu-repo/grantAgreement/ES/DGA/H16-17R info:eu-repo/grantAgreement/ES/MINECO/FFI2015-68638-R info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 0.385 2019 LINGUISTICS 148 / 187 = 0.791 2019 Q4 T3 0.208 2019 Linguistics and Language 2019 Q2 Language and Linguistics 2019 Q2 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 3004 345 Universidad de Zaragoza Dpto. Filolog.Inglesa y Alema. Área Filología Inglesa 2019, 37 (2019), 167-192 Ibérica IBERICA 1139-7241 http://www.aelfe.org/documents/37_07_IBERICA.pdf Texto completo de la revista 1364892 http://zaguan.unizar.es/record/86410/files/texto_completo.pdf Versión publicada 4995 http://zaguan.unizar.es/record/86410/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:86410 articulos driver 2020-10-21-16:49:11 ARTICLE