86996 20201214094241.0 doi 10.6018/ijes.382561 sideral 115382 ART-2019-115382 eng (orcid)0000-0003-0454-5457 Luzón, María José Universidad de Zaragoza “Meet our group!”: Addressing multiple audiences on the websites of Spanish research groups 2019 Access copy available to the general public Unrestricted Websites offer research groups a powerful tool for self-promotion and dissemination of their research to a diversified audience. The aim of this study is to explore how research groups affiliated to a research institution in a non-Anglophone country compose their websites to achieve visibility and impact and reach multiple audiences. Content analysis of the websites and semi-structured interviews were used to examine the language(s) in which the websites are written and their content. The study shows that through these websites research groups address simultaneously the international disciplinary community and various local audiences and that these audiences shape the choice of language and content. Findings from this study provide insights into new communication and representation practices engaged in by research groups to meet disciplinary goals, requirements for funding, and society’s demands. info:eu-repo/semantics/openAccess by-nc-sa http://creativecommons.org/licenses/by-nc-sa/3.0/es/ 0.147 2019 Literature and Literary Theory 2019 Q1 Cultural Studies 2019 Q2 Language and Linguistics 2019 Q2 Linguistics and Language 2019 Q2 Education 2019 Q4 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 3004 345 Universidad de Zaragoza Dpto. Filolog.Inglesa y Alema. Área Filología Inglesa 19, 2 (2019), 37-59 Int. j. Engl. stud. International Journal of English Studies 1578-7044 https://revistas.um.es/ijes/article/view/382561 Texto completo de la revista 684770 http://zaguan.unizar.es/record/86996/files/texto_completo.pdf Versión publicada 74247 http://zaguan.unizar.es/record/86996/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:86996 articulos driver 2020-12-04-07:57:49 ARTICLE