000087759 001__ 87759
000087759 005__ 20200930100629.0
000087759 0247_ $$2doi$$a10.3390/nu11112742
000087759 0248_ $$2sideral$$a115880
000087759 037__ $$aART-2019-115880
000087759 041__ $$aeng
000087759 100__ $$0(orcid)0000-0003-3036-4801$$aBallco, Petjon
000087759 245__ $$aSpanish consumer purchase behaviour and stated preferences for yoghurts with nutritional and health claims
000087759 260__ $$c2019
000087759 5060_ $$aAccess copy available to the general public$$fUnrestricted
000087759 5203_ $$aNutritional and health claims are a useful tool for promoting healthier food choices and prevent non-communicable disease[s] (NCDs). Exhaustive literature that has investigated consumer evaluation of the presence of nutritional and/or health claim(s) during the decision-making process suggests that consumers’ sensitivity towards nutritional claims (NCs) and health claims (HCs) are still fragmented and should be further investigated. Our objective is to study the relationship between choice behaviour, attitudes and socio-demographic characteristics in order to evaluate the effectiveness of consumer characteristics in predicting Spanish consumers’ choice of products with NCs and HCs. A discrete choice experiment for yoghurt was conducted on a sample of 218 Spanish consumers, stratified by age, gender, education level, and income. Applying a latent class approach has enabled us to identify a niche of individuals, sensitive of NCs and HCs and to characterize them with respect to the rest of population. Results suggest that consumers positively valued most claims, however, the valuation was heterogeneous, and three consumer segments were identified: ‘health-claims oriented’, ‘nutritional-and health-claim oriented’ and ‘indifferent’. The results supply insights for the development of more targeted promotion campaigns, as well as for further actions in food marketing.
000087759 536__ $$9info:eu-repo/grantAgreement/ES/INIA/RTA2013-0092-00-00
000087759 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000087759 590__ $$a4.546$$b2019
000087759 591__ $$aNUTRITION & DIETETICS$$b17 / 89 = 0.191$$c2019$$dQ1$$eT1
000087759 592__ $$a1.329$$b2019
000087759 593__ $$aNutrition and Dietetics$$c2019$$dQ1
000087759 593__ $$aFood Science$$c2019$$dQ1
000087759 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000087759 700__ $$0(orcid)0000-0001-5480-183X$$aDe Magistris, Tiziana$$uUniversidad de Zaragoza
000087759 7102_ $$15011$$2235$$aUniversidad de Zaragoza$$bDpto. CC.Agrar.y Medio Natural$$cÁrea Econom.Sociol.Polit.Agra.
000087759 773__ $$g11, 11 (2019), 2742 [19 pp.]$$pNUTRIENTS$$tNutrients$$x2072-6643
000087759 8564_ $$s2165933$$uhttps://zaguan.unizar.es/record/87759/files/texto_completo.pdf$$yVersión publicada
000087759 8564_ $$s507455$$uhttps://zaguan.unizar.es/record/87759/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000087759 909CO $$ooai:zaguan.unizar.es:87759$$particulos$$pdriver
000087759 951__ $$a2020-09-30-10:05:05
000087759 980__ $$aARTICLE