87759 20200930100629.0 doi 10.3390/nu11112742 sideral 115880 ART-2019-115880 eng (orcid)0000-0003-3036-4801 Ballco, Petjon Spanish consumer purchase behaviour and stated preferences for yoghurts with nutritional and health claims 2019 Access copy available to the general public Unrestricted Nutritional and health claims are a useful tool for promoting healthier food choices and prevent non-communicable disease[s] (NCDs). Exhaustive literature that has investigated consumer evaluation of the presence of nutritional and/or health claim(s) during the decision-making process suggests that consumers’ sensitivity towards nutritional claims (NCs) and health claims (HCs) are still fragmented and should be further investigated. Our objective is to study the relationship between choice behaviour, attitudes and socio-demographic characteristics in order to evaluate the effectiveness of consumer characteristics in predicting Spanish consumers’ choice of products with NCs and HCs. A discrete choice experiment for yoghurt was conducted on a sample of 218 Spanish consumers, stratified by age, gender, education level, and income. Applying a latent class approach has enabled us to identify a niche of individuals, sensitive of NCs and HCs and to characterize them with respect to the rest of population. Results suggest that consumers positively valued most claims, however, the valuation was heterogeneous, and three consumer segments were identified: ‘health-claims oriented’, ‘nutritional-and health-claim oriented’ and ‘indifferent’. The results supply insights for the development of more targeted promotion campaigns, as well as for further actions in food marketing. info:eu-repo/grantAgreement/ES/INIA/RTA2013-0092-00-00 info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 4.546 2019 NUTRITION & DIETETICS 17 / 89 = 0.191 2019 Q1 T1 1.329 2019 Nutrition and Dietetics 2019 Q1 Food Science 2019 Q1 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion (orcid)0000-0001-5480-183X De Magistris, Tiziana Universidad de Zaragoza 5011 235 Universidad de Zaragoza Dpto. CC.Agrar.y Medio Natural Área Econom.Sociol.Polit.Agra. 11, 11 (2019), 2742 [19 pp.] NUTRIENTS Nutrients 2072-6643 2165933 http://zaguan.unizar.es/record/87759/files/texto_completo.pdf Versión publicada 507455 http://zaguan.unizar.es/record/87759/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:87759 articulos driver 2020-09-30-10:05:05 ARTICLE