88266 20211122141543.0 doi 10.3390/su11247199 sideral 116448 ART-2019-116448 eng Delgado-de Miguel, Juan Francisco Proximity Trade and Urban Sustainability: Small Retailers' Expectations Towards Local Online Marketplaces 2019 Access copy available to the general public Unrestricted The aim of this research is to identify the expectations offered by small retail businesses towards local online selling platforms as an innovative tool to ensure their future and the urban sustainability. Based on the previous findings obtained from an analysis of trends, actors and marketplaces operating in the retail sector, sixty semi-structured in-depth interviews have been carried out to Spanish local retail managers and owners. Opportunities and risks faced by local online marketplaces are presented from the perspective of small retail stores. Different attitudes towards online shopping platforms have been identified depending on their size, presence and experience in the online world, which has allowed us to categorize local retail businesses in six groups. Despite the perceptual and attitudinal differences between them, it is concluded that merchants have assumed that the current and future business model goes through the digitalization of their businesses and the selling on e-commerce platforms. The coexistence of the e-marketplace and the physical stores, conducted by the same retailers, could have a positive effect on the urban sustainability: on the one hand, with the economic strengthening and renovation of the historical centers and, on the other, with the maintenance of the population and traditional social relationships. info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 2.576 2019 ENVIRONMENTAL SCIENCES 120 / 265 = 0.453 2019 Q2 T2 ENVIRONMENTAL STUDIES 53 / 123 = 0.431 2019 Q2 T2 GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY 26 / 41 = 0.634 2019 Q3 T2 GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY 6 / 8 = 0.75 2019 Q3 T3 0.581 2019 Energy Engineering and Power Technology 2019 Q2 Environmental Science (miscellaneous) 2019 Q2 Renewable Energy, Sustainability and the Environment 2019 Q2 Management, Monitoring, Policy and Law 2019 Q2 Geography, Planning and Development 2019 Q2 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Buil-López Menchero, Tamar Esteban-Navarro, Miguel Ántel Universidad de Zaragoza (orcid)0000-0001-6221-2824 García-Madurga, Miguel Ángel Universidad de Zaragoza (orcid)0000-0002-7816-0050 4012 650 Universidad de Zaragoza Dpto. Direcc.Organiza.Empresas Área Organización de Empresas 3011 040 Universidad de Zaragoza Dpto. Ciencias Doc. Hª Ciencia Área Biblioteconomía y Docum. 11, 24 (2019), 7199 [20 pp.] Sustainability (Basel) Sustainability (Basel) 2071-1050 305160 http://zaguan.unizar.es/record/88266/files/texto_completo.pdf Versión publicada 491146 http://zaguan.unizar.es/record/88266/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:88266 articulos driver 2021-11-22-14:07:20 ARTICLE