000089859 001__ 89859
000089859 005__ 20220208112849.0
000089859 0247_ $$2doi$$a10.1108/JFMM-09-2019-0215
000089859 0248_ $$2sideral$$a118000
000089859 037__ $$aART-2020-118000
000089859 041__ $$aeng
000089859 100__ $$aWallace, Elaine
000089859 245__ $$aFacebook and luxury fashion brands: self-congruent posts and purchase intentions
000089859 260__ $$c2020
000089859 5060_ $$aAccess copy available to the general public$$fUnrestricted
000089859 5203_ $$aPurpose: This study explores consumers'' self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and whether ASC or ISC of luxury fashion brands on Facebook predicts purchase intention. It also examines trait antecedents of both ASC and ISC Facebook mentions of luxury fashion brands, specifically materialism, self-monitoring and self-esteem.
Design/methodology/approach: Findings are presented from a survey of Facebook users who mention luxury fashion brands on the social medium. Findings: Self-esteem was revealed as an antecedent of ASC luxury fashion brands mentioned on Facebook, while materialism and high self-monitoring predicted ISC luxury fashion brands. Only ASC luxury fashion brands mentioned online were positively associated with purchase intention. Research limitations/implications: Results are exploratory, and they are limited to those who are active Facebook users and who mention a luxury fashion brand on Facebook. Practical implications: The study offers implications for managers of luxury fashion brands seeking to utilise Facebook to enhance the purchase intention for their brands or to increase the idealisation of the brand.
Originality/value: The paper provides new insights into the relationship between self-congruent mentions of luxury fashion brands on Facebook and purchase intention of those brands, distinguishing between ISC and ASC. This research also offers valuable and useful insights into ISC and ASC antecedents.
000089859 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FEDER/Construyendo Europa desde Aragón$$9info:eu-repo/grantAgreement/ES/DGA-FSE/S54-17R-GENERES Group$$9info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P
000089859 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000089859 590__ $$a3.329$$b2020
000089859 591__ $$aNURSING$$b147 / 346 = 0.425$$c2020$$dQ2$$eT2
000089859 591__ $$aBUSINESS$$b99 / 153 = 0.647$$c2020$$dQ3$$eT2
000089859 591__ $$aMANAGEMENT$$b141 / 225 = 0.627$$c2020$$dQ3$$eT2
000089859 592__ $$a0.77$$b2020
000089859 593__ $$aMarketing$$c2020$$dQ1
000089859 593__ $$aBusiness and International Management$$c2020$$dQ1
000089859 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000089859 700__ $$0(orcid)0000-0001-6631-8909$$aBuil, Isabel$$uUniversidad de Zaragoza
000089859 700__ $$0(orcid)0000-0001-5268-1723$$aCatalán, Sara$$uUniversidad de Zaragoza
000089859 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000089859 773__ $$g24, 4 (2020), 571-588$$pJ. fash. mark. manag.$$tJournal of Fashion Marketing and Management$$x1361-2026
000089859 8564_ $$s251036$$uhttps://zaguan.unizar.es/record/89859/files/texto_completo.pdf$$yPostprint
000089859 8564_ $$s149492$$uhttps://zaguan.unizar.es/record/89859/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000089859 909CO $$ooai:zaguan.unizar.es:89859$$particulos$$pdriver
000089859 951__ $$a2022-02-08-11:25:31
000089859 980__ $$aARTICLE