000089896 001__ 89896
000089896 005__ 20210902121815.0
000089896 0247_ $$2doi$$a10.5295/cdg.170860cb
000089896 0248_ $$2sideral$$a118237
000089896 037__ $$aART-2020-118237
000089896 041__ $$aeng
000089896 100__ $$0(orcid)0000-0003-3050-1634$$aBerné-Manero, C.$$uUniversidad de Zaragoza
000089896 245__ $$aThe electronic word of mouth as a context variable in the hotel management decision-making process
000089896 260__ $$c2020
000089896 5060_ $$aAccess copy available to the general public$$fUnrestricted
000089896 5203_ $$aThe tourism literature claims more research regarding the electronic word-of-mouth (eWOM) impacts management, as well as the application of multidisciplinary theories, specifically in hotels. In order to fill this gap, and taking advantage of the Behavioural Reasoned Theory (BRT), this research proposes and validates a model of the decision-making process of hotel managers about accepting and implementing of eWOM as a management tool. The aim is to explain this decision-making process by stages, considering eWOM characteristics as a context variable and the hotel performance as dependent variable moreover the intentions of future behaviour. A survey addressed to hotel decision-makers in Spain is used as the source of information. Applying Structural Equations Models, the results confirm the eWOM context variable as essential to obtain a better hotel performance through the motives of decision-makers, as well as these improvements do not influence the future behaviour. Therefore, the hotels must implement the eWOM management, supported by a strategic plan and trained staff.
000089896 536__ $$9info:eu-repo/grantAgreement/ES/UZ/UZ2018-SOC-04
000089896 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000089896 592__ $$a0.247$$b2020
000089896 593__ $$aBusiness and International Management$$c2020$$dQ3
000089896 593__ $$aStrategy and Management$$c2020$$dQ3
000089896 593__ $$aOrganizational Behavior and Human Resource Management$$c2020$$dQ3
000089896 593__ $$aIndustrial Relations$$c2020$$dQ3
000089896 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000089896 700__ $$aCiobanu, A.V.
000089896 700__ $$0(orcid)0000-0002-2551-5364$$aPedraja-Iglesias, M.$$uUniversidad de Zaragoza
000089896 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000089896 773__ $$g20, 1 (2020), 111-136$$pCuad. gest. (Bilbao)$$tCuadernos de Gestion$$x1131-6837
000089896 8564_ $$s313879$$uhttps://zaguan.unizar.es/record/89896/files/texto_completo.pdf$$yVersión publicada
000089896 8564_ $$s275656$$uhttps://zaguan.unizar.es/record/89896/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000089896 909CO $$ooai:zaguan.unizar.es:89896$$particulos$$pdriver
000089896 951__ $$a2021-09-02-10:04:04
000089896 980__ $$aARTICLE