| Accueil > articulos > Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity > BibTeX |
@article{Catalán:89997,
author = "Catalán, Sara and Martínez, Eva and Wallace, Elaine",
title = "{Analysing mobile advergaming effectiveness: the role of
flow, game repetition and brand familiarity}",
year = "2019",
}