000093498 001__ 93498 000093498 005__ 20200717143549.0 000093498 037__ $$aGDOC-2019-61752 000093498 041__ $$aspa 000093498 041__ $$aeng 000093498 100__ $$0(orcid)0000-0003-3050-1634$$1122008$$aMARÍA DEL CARMEN BERNÉ, MANERO 000093498 24500 $$961752$$aBases teóricas en márketing 000093498 24200 $$961752$$aTheoretical foundations of Marketing 000093498 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2019-2020 000093498 521__ $$9697$$aMáster Universitario en Dirección, Estrategia y Marketing$$bMaster's in Management, Strategy and Marketing 000093498 540__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/ 000093498 700__ $$0(orcid)0000-0001-7118-9013$$1137339$$aCARLOS FLAVIÁN, BLANCO 000093498 700__ $$0(orcid)0000-0002-8253-4713$$1514923$$aCARLOS ORÚS, SANCLEMENTE 000093498 700__ $$0(orcid)0000-0002-3119-5838$$1386744$$aJOSEFINA MARÍA YOLANDA POLO, REDONDO 000093498 830__ $$9555 000093498 8564_ $$s16273$$uhttps://zaguan.unizar.es/record/93498/files/guia-61752-en.pdf$$yGuide (english) 000093498 8564_ $$s16273$$uhttps://zaguan.unizar.es/record/93498/files/guia-61752-es.pdf$$yGuía (idioma español) 000093498 970__ $$aGDOC-2019-61752 000093498 980__ $$aGDOC$$bCiencias Sociales y Jurídicas$$bSocial Sciences and Law$$c109