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000093505 100__ $$0(orcid)0000-0001-6631-8909$$1476519$$aMARIA ISABEL BUIL, CARRASCO
000093505 24500 $$961759$$aMedios de comunicación no convencionales
000093505 24200 $$961759$$aBelow the line marketing communications
000093505 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2019-2020
000093505 521__ $$9697$$aMáster Universitario en Dirección, Estrategia y Marketing$$bMaster's in Management, Strategy and Marketing
000093505 540__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/
000093505 700__ $$0(orcid)0000-0002-9253-6448$$1326403$$aMARÍA TERESA MONTANER, GUTIÉRREZ
000093505 830__ $$9555
000093505 8564_ $$s20960$$uhttps://zaguan.unizar.es/record/93505/files/guia-61759-en.pdf$$yGuide (english)
000093505 8564_ $$s20960$$uhttps://zaguan.unizar.es/record/93505/files/guia-61759-es.pdf$$yGuía (idioma español)
000093505 970__ $$aGDOC-2019-61759
000093505 980__ $$aGDOC$$bCiencias Sociales y Jurídicas$$bSocial Sciences and Law$$c109