000095090 001__ 95090
000095090 005__ 20221004075840.0
000095090 0247_ $$2doi$$a10.3390/su12114761
000095090 0248_ $$2sideral$$a118658
000095090 037__ $$aART-2020-118658
000095090 041__ $$aeng
000095090 100__ $$aMúgica, José
000095090 245__ $$aDirect and indirect tourism online channels. Do they have a different potential for customer loyalty?
000095090 260__ $$c2020
000095090 5060_ $$aAccess copy available to the general public$$fUnrestricted
000095090 5203_ $$aTo manage their competitive goals, e-tourism service companies, in direct and in indirect channels respectively, need to know the antecedents of customer loyalty. Customer loyalty, generated by satisfaction in its various forms, is the cornerstone of the company''s assets and financial sustainability. Current literature does not provide a comparative analysis on this issue. To fill this gap, this research presents a model that includes customer satisfaction and participation as the main drivers of customer loyalty. The empirical research relies on one survey conducted by a market research company addressed to Internet users in Spain with experience in online purchases of tourism products. The estimation method is 3SLS (Three-Stage Least Squares), a simultaneous equations model applied to the database obtained. The results reveal a different potential of the two types of e-channels in producing higher levels of loyalty through customer participation. Increasing the participation of customers in indirect e-tourism channels results in higher returns on loyalty while the impact is lower in the direct channels. These findings are especially interesting for tourism service providers.
000095090 536__ $$9info:eu-repo/grantAgreement/ES/DGA/CREVALOR$$9info:eu-repo/grantAgreement/ES/MICINN/ECO2015-65393-R
000095090 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000095090 590__ $$a3.251$$b2020
000095090 592__ $$a0.611$$b2020
000095090 591__ $$aENVIRONMENTAL SCIENCES$$b124 / 273 = 0.454$$c2020$$dQ2$$eT2
000095090 593__ $$aEnergy Engineering and Power Technology$$c2020$$dQ1
000095090 591__ $$aENVIRONMENTAL STUDIES$$b60 / 125 = 0.48$$c2020$$dQ2$$eT2
000095090 593__ $$aEnvironmental Science (miscellaneous)$$c2020$$dQ1
000095090 591__ $$aGREEN & SUSTAINABLE SCIENCE & TECHNOLOGY$$b30 / 44 = 0.682$$c2020$$dQ3$$eT3
000095090 593__ $$aRenewable Energy, Sustainability and the Environment$$c2020$$dQ1
000095090 591__ $$aGREEN & SUSTAINABLE SCIENCE & TECHNOLOGY$$b6 / 9 = 0.667$$c2020$$dQ3$$eT3
000095090 593__ $$aManagement, Monitoring, Policy and Law$$c2020$$dQ1
000095090 593__ $$aGeography, Planning and Development$$c2020$$dQ1
000095090 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000095090 700__ $$0(orcid)0000-0003-3050-1634$$aBerné, Carmen$$uUniversidad de Zaragoza
000095090 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000095090 773__ $$g12, 11 (2020), 4761 [15 pp.]$$pSustainability (Basel)$$tSustainability (Switzerland)$$x2071-1050
000095090 8564_ $$s425311$$uhttps://zaguan.unizar.es/record/95090/files/texto_completo.pdf$$yVersión publicada
000095090 8564_ $$s470124$$uhttps://zaguan.unizar.es/record/95090/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000095090 909CO $$ooai:zaguan.unizar.es:95090$$particulos$$pdriver
000095090 951__ $$a2022-10-03-13:38:30
000095090 980__ $$aARTICLE