000095538 001__ 95538
000095538 005__ 20220208112847.0
000095538 0247_ $$2doi$$a10.1016/j.jbusres.2019.08.026
000095538 0248_ $$2sideral$$a114087
000095538 037__ $$aART-2019-114087
000095538 041__ $$aeng
000095538 100__ $$0(orcid)0000-0003-0752-3202$$aHernández-Ortega, Blanca$$uUniversidad de Zaragoza
000095538 245__ $$aWhen the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses
000095538 260__ $$c2019
000095538 5060_ $$aAccess copy available to the general public$$fUnrestricted
000095538 5203_ $$aAlthough the research on online consumer reviews (OCRs) is broad, several important gaps still exist. This paper aims to bridge some of these gaps by studying the influence of positive OCRs (pOCRs) on post-consumption responses, namely attitude toward the firm and repurchase intentions. It differentiates between whether the performance level during consumption was high or low, that is, whether the product met the objectives set by the consumers. To this end, the paper addresses pOCRs in a twofold approach. First, it analyzes the effect of positive valence intensity, considering neutral-indifferent, moderately positive, and extremely positive OCRs. Second, it tests the influence of individuals'' perceived positivity of OCRs. The results show that the same pOCRs may have a positive or a negative influence on individuals'' post-consumption responses depending on the performance. Accordingly, the relationship between perceived positivity and post-consumption responses follows U-shaped functional forms.
000095538 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S54-GENERES Group
000095538 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000095538 590__ $$a4.874$$b2019
000095538 591__ $$aBUSINESS$$b29 / 152 = 0.191$$c2019$$dQ1$$eT1
000095538 592__ $$a1.871$$b2019
000095538 593__ $$aMarketing$$c2019$$dQ1
000095538 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000095538 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000095538 773__ $$g113 (2019), 422-435$$pJ. bus. res.$$tJournal of Business Research$$x0148-2963
000095538 8564_ $$s1019472$$uhttps://zaguan.unizar.es/record/95538/files/texto_completo.pdf$$yPostprint
000095538 8564_ $$s228327$$uhttps://zaguan.unizar.es/record/95538/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint
000095538 909CO $$ooai:zaguan.unizar.es:95538$$particulos$$pdriver
000095538 951__ $$a2022-02-08-11:24:36
000095538 980__ $$aARTICLE