95655 20220425105236.0 doi 10.3390/FOODS9060733 sideral 119665 ART-2020-119665 eng López-Galán, B. Universidad de Zaragoza (orcid)0000-0002-6347-2908 Personal and psychological traits influencing the willingness to pay for food with nutritional claims: A comparison between vice and virtue food products 2020 Access copy available to the general public Unrestricted Several studies have demonstrated the usefulness of nutritional claims (NCs) to help consumers make more informed food decisions. However, fewer studies have investigated the effect of personal and psychological consumer characteristics on their food purchase decision. Hence, the main aim of this study is to examine the impact of body image, emotional eating style, anxiety traits, and body mass index on consumer preferences for multiple NCs on the front of the package (FOP) of hedonic (potato chips) and utilitarian (toasted bread) products carrying the same NCs. Therefore, a real choice experiment (RCE) has been used and the willingness-to-pay-space model was estimated to analyse the interaction between personal and psychological characteristics and consumer preferences. The main finding suggests differences in purchase behaviour between potato chips and toasted bread. In particular, consumers are willing to pay more for toasted bread with one NC than potato chips with one NC. Moreover, personal and psychological consumer characteristics influence the purchase behaviour regarding food products with nutritional claims. However, only the anxiety trait appears to explain the differences between the selection of both types of food products. In line with this new evidence, we proposed some behavioural, political, and managerial implications. info:eu-repo/grantAgreement/EC/FP7/332769/EU/Fighting against obesity in Europe: The role of health related-claim labels in food products/OBESCLAIM info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 4.35 2020 FOOD SCIENCE & TECHNOLOGY 37 / 144 = 0.257 2020 Q2 T1 0.774 2020 Food Science 2020 Q1 Health (social science) 2020 Q1 Plant Science 2020 Q1 Microbiology 2020 Q1 Health Professions (miscellaneous) 2020 Q1 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion de-Magistris, T. (orcid)0000-0001-5480-183X 4000 415 Universidad de Zaragoza Dpto. Análisis Económico Área Fund. Análisis Económico 9, 6 (2020), 733 [17 pp] Foods Foods 2304-8158 545171 http://zaguan.unizar.es/record/95655/files/texto_completo.pdf Versión publicada 478476 http://zaguan.unizar.es/record/95655/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:95655 articulos driver 2022-04-25-10:38:49 ARTICLE