000095805 001__ 95805
000095805 005__ 20230111103830.0
000095805 0247_ $$2doi$$a10.3390/su12198224
000095805 0248_ $$2sideral$$a120351
000095805 037__ $$aART-2020-120351
000095805 041__ $$aeng
000095805 100__ $$0(orcid)0000-0002-6757-7598$$aRivero Gracia, Pilar$$uUniversidad de Zaragoza
000095805 245__ $$aSpanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of their Activity on Twitter through the Sustainable Development Goals
000095805 260__ $$c2020
000095805 5060_ $$aAccess copy available to the general public$$fUnrestricted
000095805 5203_ $$aOn 18 March 2020, Spanish museums saw their in-person activities come to a halt. This paradigm shift has raised questions concerning how these institutions reinvented themselves and modified their edu-communicative strategies to promote heritage through active citizen participation. The present study centers on analyzing how the main Spanish archaeological museums and sites (N = 254) have used Twitter as an edu-communicative tool and analyzes the content of their hashtags through a mixed methodology. The objective is to identify the educational strategies for both transmitting information as well as interacting with users. We did it by observing and analyzing if Spanish archaeological institutions are promoting a type of quality, accessible, and egalitarian education and promoting the creation of cyber communities that ensure the sustainability of heritage through citizen participation. This paper proposes an innovative assessment of communication on Twitter based on the purpose of messages from the viewpoint of heritage education, their r-elational factor, and predominant type of learning. The main findings reveal a significant increase in Twitter activity, both in quantitative and qualitative terms: educational content is gaining primacy over the simple sharing of basic information and promotional content. The networks forge new ways to teach–learn and interact with media and represent a strong channel to promote the sustainability of heritage, its preservation, and appreciation.
000095805 536__ $$9info:eu-repo/grantAgreement/ES/DGA/LMP18-18$$9info:eu-repo/grantAgreement/ES/DGA/S50-20R$$9info:eu-repo/grantAgreement/ES/MINECO/EDU2016-78163-R
000095805 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000095805 590__ $$a3.251$$b2020
000095805 592__ $$a0.611$$b2020
000095805 591__ $$aENVIRONMENTAL SCIENCES$$b124 / 273 = 0.454$$c2020$$dQ2$$eT2
000095805 593__ $$aEnergy Engineering and Power Technology$$c2020$$dQ1
000095805 591__ $$aENVIRONMENTAL STUDIES$$b60 / 125 = 0.48$$c2020$$dQ2$$eT2
000095805 593__ $$aEnvironmental Science (miscellaneous)$$c2020$$dQ1
000095805 591__ $$aGREEN & SUSTAINABLE SCIENCE & TECHNOLOGY$$b30 / 44 = 0.682$$c2020$$dQ3$$eT3
000095805 593__ $$aRenewable Energy, Sustainability and the Environment$$c2020$$dQ1
000095805 591__ $$aGREEN & SUSTAINABLE SCIENCE & TECHNOLOGY$$b6 / 9 = 0.667$$c2020$$dQ3$$eT3
000095805 593__ $$aManagement, Monitoring, Policy and Law$$c2020$$dQ1
000095805 593__ $$aGeography, Planning and Development$$c2020$$dQ1
000095805 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000095805 700__ $$0(orcid)0000-0001-8589-6659$$aNavarro-Neri, Iñaki$$uUniversidad de Zaragoza
000095805 700__ $$0(orcid)0000-0002-7661-3001$$aGarcía-Ceballos, Silvia$$uUniversidad de Zaragoza
000095805 700__ $$0(orcid)0000-0002-3023-4516$$aAso, Borja$$uUniversidad de Zaragoza
000095805 7102_ $$14013$$2210$$aUniversidad de Zaragoza$$bDpto. Didácticas Específicas$$cÁrea Didáctica Ciencias Socia.
000095805 773__ $$g12, 19 (2020), 8224 1-22$$pSustainability (Basel)$$tSustainability (Switzerland)$$x2071-1050
000095805 8564_ $$s429902$$uhttps://zaguan.unizar.es/record/95805/files/texto_completo.pdf$$yVersión publicada
000095805 8564_ $$s559399$$uhttps://zaguan.unizar.es/record/95805/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000095805 909CO $$ooai:zaguan.unizar.es:95805$$particulos$$pdriver
000095805 951__ $$a2023-01-11-10:08:55
000095805 980__ $$aARTICLE