000097077 001__ 97077
000097077 005__ 20230622083314.0
000097077 0247_ $$2doi$$a10.5278/njmm.2597-0445.5520
000097077 0248_ $$2sideral$$a120887
000097077 037__ $$aART-2020-120887
000097077 041__ $$aeng
000097077 100__ $$0(orcid)0000-0002-8486-6885$$aLatorre, Pilar$$uUniversidad de Zaragoza
000097077 245__ $$aSocial Media and Sports Management: a Data Envelopment Analysis of the English Premier League
000097077 260__ $$c2020
000097077 5060_ $$aAccess copy available to the general public$$fUnrestricted
000097077 5203_ $$aPurpose: The aim of this paper is to contribute to communication, sports, and operational research literature proposing the incorporation of social media indicators into data envelopment analysis
(DEA) methodology by analyzing which teams are more efficient in English football from three perspectives of sports, financial, and social media management. To achieve this, an input-oriented
DEA model will be employed. The motivation and scope of this paper respond to the fact that social media management is becoming an essential aspect to incorporate into sports management.
Methodology: For that end, Data Envelopment Analysis (DEA) has been extensively employed to assess sports productivity. In this particular case, selected inputs are total assets, wages & salaries,
and number of Facebook posts. As outputs, season points, number of Facebook followers, and profits before taxes are considered.
Findings/Contribution: This paper makes a theoretical contribution by proposing a new model to assess efficiency of sport institutions. It proposes a new array of inputs and outputs that combines
sports, financial, and social media indicators in both sides. Furthermore, it has found a direct relationship between table position, efficiency, profits before taxes and social media use. Teams
capable of better integrating these 3.0 technologies in their marketing plans obtained the largest efficiency gains.
000097077 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000097077 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000097077 700__ $$0(orcid)0000-0001-9913-2705$$aArtero, Juan P.$$uUniversidad de Zaragoza
000097077 700__ $$0(orcid)0000-0001-6467-7414$$aOrive, Víctor
000097077 700__ $$aMartínez-Núñez, Margarita
000097077 7102_ $$14012$$2650$$aUniversidad de Zaragoza$$bDpto. Direcc.Organiza.Empresas$$cÁrea Organización de Empresas
000097077 7102_ $$15013$$2675$$aUniversidad de Zaragoza$$bUnidad Predepartam. Period.Co.$$cÁrea Periodismo
000097077 773__ $$g1, 3 (2020), 319-337$$pNord. j. media manag.$$tNordic journal of media management$$x2597-0445
000097077 8564_ $$s647189$$uhttps://zaguan.unizar.es/record/97077/files/texto_completo.pdf$$yVersión publicada
000097077 8564_ $$s402666$$uhttps://zaguan.unizar.es/record/97077/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000097077 909CO $$ooai:zaguan.unizar.es:97077$$particulos$$pdriver
000097077 951__ $$a2023-06-21-15:01:17
000097077 980__ $$aARTICLE