97077 20230622083314.0 doi 10.5278/njmm.2597-0445.5520 sideral 120887 ART-2020-120887 eng Latorre, Pilar Universidad de Zaragoza (orcid)0000-0002-8486-6885 Social Media and Sports Management: a Data Envelopment Analysis of the English Premier League 2020 Access copy available to the general public Unrestricted Purpose: The aim of this paper is to contribute to communication, sports, and operational research literature proposing the incorporation of social media indicators into data envelopment analysis (DEA) methodology by analyzing which teams are more efficient in English football from three perspectives of sports, financial, and social media management. To achieve this, an input-oriented DEA model will be employed. The motivation and scope of this paper respond to the fact that social media management is becoming an essential aspect to incorporate into sports management. Methodology: For that end, Data Envelopment Analysis (DEA) has been extensively employed to assess sports productivity. In this particular case, selected inputs are total assets, wages & salaries, and number of Facebook posts. As outputs, season points, number of Facebook followers, and profits before taxes are considered. Findings/Contribution: This paper makes a theoretical contribution by proposing a new model to assess efficiency of sport institutions. It proposes a new array of inputs and outputs that combines sports, financial, and social media indicators in both sides. Furthermore, it has found a direct relationship between table position, efficiency, profits before taxes and social media use. Teams capable of better integrating these 3.0 technologies in their marketing plans obtained the largest efficiency gains. info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artero, Juan P. Universidad de Zaragoza (orcid)0000-0001-9913-2705 Orive, Víctor (orcid)0000-0001-6467-7414 Martínez-Núñez, Margarita 4012 650 Universidad de Zaragoza Dpto. Direcc.Organiza.Empresas Área Organización de Empresas 5013 675 Universidad de Zaragoza Unidad Predepartam. Period.Co. Área Periodismo 1, 3 (2020), 319-337 Nord. j. media manag. Nordic journal of media management 2597-0445 647189 http://zaguan.unizar.es/record/97077/files/texto_completo.pdf Versión publicada 402666 http://zaguan.unizar.es/record/97077/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:97077 articulos driver 2023-06-21-15:01:17 ARTICLE