Customer equity drivers, customer experience quality, and customer profitability in banking services: the moderating role of social influence

Gao, L. (Xuehui) Melero-Polo, I. Sese, FJ. Customer equity drivers, customer experience quality, and customer profitability in banking services: the moderating role of social influence

J. serv. res.

10.1177/1094670519856119 2020

2020