000097345 001__ 97345
000097345 005__ 20230706131420.0
000097345 0247_ $$2doi$$a10.12795/IROCAMM.2020.v02.i03.05
000097345 0248_ $$2sideral$$a121327
000097345 037__ $$aART-2020-121327
000097345 041__ $$aspa
000097345 100__ $$aMamaqi Kapllani, Kevin
000097345 245__ $$aVirtual community and the relational profile of the millennial traveller Euroviajar case
000097345 260__ $$c2020
000097345 5060_ $$aAccess copy available to the general public$$fUnrestricted
000097345 5203_ $$aA new generation of young people, millennials are currently the largest generation of consumers on the web. Millennials position themselves as a new segment of interest in the electronic leisure industry and the 3.0 traveller. The great reception of traveller communities multiplied by the influence on social networks and the possibilities they open in relational terms and information, are changing the concept of entrepreneurship as a simple benefit, prioritizing information and relationships in interconnected world. These changes have led to the development of new ideas to meet social needs and create new relationships and collaborations between them. Its objective is to improve the social well-being of the human being, to improve the ability to interact, socialize and inform each other. The literature provides recent and somewhat scattered information to understand how these communities work. Applied to the case of the traveller community https://euroviajar. com created since 10 years, combined with the netnography methodology and the analysis of some key performance indicators (KPI-s), aspects of its growth, evolution and millennial traveller profile 3.0, have been analysed.
000097345 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000097345 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000097345 700__ $$0(orcid)0000-0002-4711-9792$$aMamaqi, Xhevrije$$uUniversidad de Zaragoza
000097345 7102_ $$14000$$2415$$aUniversidad de Zaragoza$$bDpto. Análisis Económico$$cÁrea Fund. Análisis Económico
000097345 773__ $$g2, 3 (2020), 62-81$$pInt. rev. commun. mark. mix$$tInternational review of communication and marketing mix$$x2605-0447
000097345 8564_ $$s633547$$uhttps://zaguan.unizar.es/record/97345/files/texto_completo.pdf$$yVersión publicada
000097345 8564_ $$s347796$$uhttps://zaguan.unizar.es/record/97345/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000097345 909CO $$ooai:zaguan.unizar.es:97345$$particulos$$pdriver
000097345 951__ $$a2023-07-06-12:21:09
000097345 980__ $$aARTICLE