000099112 001__ 99112
000099112 005__ 20230622083324.0
000099112 0247_ $$2doi$$a10.22004/ag.econ.309032
000099112 0248_ $$2sideral$$a122443
000099112 037__ $$aART-2020-122443
000099112 041__ $$aeng
000099112 100__ $$0(orcid)0000-0003-4284-2807$$aUldemolins, P.
000099112 245__ $$aConsumer perceptions of a lamb meat communication campaign: A qualitative study
000099112 260__ $$c2020
000099112 5060_ $$aAccess copy available to the general public$$fUnrestricted
000099112 5203_ $$aThis article provides early insight into the effectiveness of advertising posters designed to promote new cuts of lamb meat with a Protected Geographical Indication (PGI) and investigate consumers’ perceptions of them; focus group techniques were utilized as part of the research. Lamb meat is associated with festive consumption and tradition. Regarding the advertising poster and its effectiveness, the majority of participants stated that they were unaware of the new lamb cuts and did not remember the advertising posters. Samples of the new cuts were presented to participants, and they perceived the new cuts to be innovative.
000099112 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000099112 592__ $$a0.133$$b2020
000099112 593__ $$aAgronomy and Crop Science$$c2020$$dQ4
000099112 593__ $$aEconomics and Econometrics$$c2020$$dQ4
000099112 593__ $$aManagement Science and Operations Research$$c2020$$dQ4
000099112 593__ $$aMarketing$$c2020$$dQ4
000099112 593__ $$aFood Science$$c2020$$dQ4
000099112 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000099112 700__ $$0(orcid)0000-0002-2266-4655$$aMaza, M.T.$$uUniversidad de Zaragoza
000099112 700__ $$aAldama, S.
000099112 7102_ $$15011$$2235$$aUniversidad de Zaragoza$$bDpto. CC.Agrar.y Medio Natural$$cÁrea Econom.Sociol.Polit.Agra.
000099112 773__ $$g51, 3 (2020), 111-126$$tJournal of Food Distribution Research$$x2643-3354
000099112 8564_ $$s183939$$uhttps://zaguan.unizar.es/record/99112/files/texto_completo.pdf$$yVersión publicada
000099112 8564_ $$s1234319$$uhttps://zaguan.unizar.es/record/99112/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000099112 909CO $$ooai:zaguan.unizar.es:99112$$particulos$$pdriver
000099112 951__ $$a2023-06-21-15:03:29
000099112 980__ $$aARTICLE