000099121 001__ 99121 000099121 005__ 20231006143301.0 000099121 0248_ $$2sideral$$a122024 000099121 037__ $$aART-2019-122024 000099121 041__ $$aeng 000099121 100__ $$0(orcid)0000-0003-3050-1634$$aBerné-Manero, Carmen$$uUniversidad de Zaragoza 000099121 245__ $$aThe hotel management of e-wom. a cross-cultural analysis Spain-Italy 000099121 260__ $$c2019 000099121 5060_ $$aAccess copy available to the general public$$fUnrestricted 000099121 5203_ $$aA lack of research in intercultural comparisons has been identified from the national and industrial perspective, and under the perceptions of those who make decisions about hotel services, particularly those related to the use of technologies. Thus, the specific objective of this study is to determine if the Spanish and Italian hotel industries converge or diverge in the process of acceptance, use and management of e-WOM. with this aim, the e-wIp model is tested through a multi-group analysis (MGA) with partial least Squares-Structural Equation modelling (plS-SEm). Then, a Hierarchical Cluster is carried out. the results announce more convergence than divergence and other collateral findings. Several useful conclusions are provided 000099121 536__ $$9info:eu-repo/grantAgreement/ES/UZ/UZ2018-SOC-04 000099121 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/ 000099121 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000099121 700__ $$aCiobanu, Andreea V. 000099121 700__ $$0(orcid)0000-0002-9628-5738$$aMarzo-Navarro, Mercedes$$uUniversidad de Zaragoza 000099121 700__ $$0(orcid)0000-0002-2551-5364$$aPedraja-Iglesias, Marta$$uUniversidad de Zaragoza 000099121 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000099121 773__ $$g6, 2 (2019), 7-18$$pInt. j. inf. syst. softw. eng. big co.$$tInternational journal of information systems and software engineering for big companies$$x2387-0184 000099121 85641 $$uhttp://www.uajournals.com/ijisebc/images/papers/2019/6/2/1.pdf$$zTexto completo de la revista 000099121 8564_ $$s881971$$uhttps://zaguan.unizar.es/record/99121/files/texto_completo.pdf$$yVersión publicada 000099121 8564_ $$s1915710$$uhttps://zaguan.unizar.es/record/99121/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000099121 909CO $$ooai:zaguan.unizar.es:99121$$particulos$$pdriver 000099121 951__ $$a2023-10-06-14:06:57 000099121 980__ $$aARTICLE