99121 20231006143301.0 sideral 122024 ART-2019-122024 eng Berné-Manero, Carmen Universidad de Zaragoza (orcid)0000-0003-3050-1634 The hotel management of e-wom. a cross-cultural analysis Spain-Italy 2019 Access copy available to the general public Unrestricted A lack of research in intercultural comparisons has been identified from the national and industrial perspective, and under the perceptions of those who make decisions about hotel services, particularly those related to the use of technologies. Thus, the specific objective of this study is to determine if the Spanish and Italian hotel industries converge or diverge in the process of acceptance, use and management of e-WOM. with this aim, the e-wIp model is tested through a multi-group analysis (MGA) with partial least Squares-Structural Equation modelling (plS-SEm). Then, a Hierarchical Cluster is carried out. the results announce more convergence than divergence and other collateral findings. Several useful conclusions are provided info:eu-repo/grantAgreement/ES/UZ/UZ2018-SOC-04 info:eu-repo/semantics/openAccess by-nc http://creativecommons.org/licenses/by-nc/3.0/es/ info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Ciobanu, Andreea V. Marzo-Navarro, Mercedes Universidad de Zaragoza (orcid)0000-0002-9628-5738 Pedraja-Iglesias, Marta Universidad de Zaragoza (orcid)0000-0002-2551-5364 4011 095 Universidad de Zaragoza Dpto. Direc.Mark.Inves.Mercad. Área Comerci.Investig.Mercados 6, 2 (2019), 7-18 Int. j. inf. syst. softw. eng. big co. International journal of information systems and software engineering for big companies 2387-0184 881971 http://zaguan.unizar.es/record/99121/files/texto_completo.pdf Versión publicada 1915710 http://zaguan.unizar.es/record/99121/files/texto_completo.jpg?subformat=icon icon Versión publicada http://www.uajournals.com/ijisebc/images/papers/2019/6/2/1.pdf Texto completo de la revista oai:zaguan.unizar.es:99121 articulos driver 2023-10-06-14:06:57 ARTICLE