99237 20240212141706.0 doi 10.1016/j.cofs.2019.12.006 sideral 116875 ART-2020-116875 eng Gil-Pérez, I. Universidad de Zaragoza (orcid)0000-0002-0181-2639 Without words: the effects of packaging imagery on consumer perception and response 2020 Access copy available to the general public Unrestricted Scientific interest in understanding how packaging imagery influences consumer perception and response has increased in the last decade. Research show that the attributes of what is depicted on imagery anchor consumers’ judgements, affecting how the product within is evaluated and perceived, and that consumers interpret the symbolic attributes of imagery according to their grounded bodily experience with the physical world. In addition, recent advances show that the meaning inferred from ambiguous images can be modulated by manipulating some of the images’ features, and that imagery can play a relevant role in terms of modulating consumption and promoting health choices. The practical implications of these findings are discussed. © 2019 Elsevier Ltd info:eu-repo/grantAgreement/ES/INIA-FEDER/RTA2015-00060-C04-02 info:eu-repo/grantAgreement/ES/INIA-FEDER/RTA2015-00060-C04-03 info:eu-repo/semantics/closedAccess All rights reserved http://www.europeana.eu/rights/rr-f/ 6.031 2020 FOOD SCIENCE & TECHNOLOGY 13 / 143 = 0.091 2020 Q1 T1 1.296 2020 Food Science 2020 Q1 Applied Microbiology and Biotechnology 2020 Q1 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Rebollar, R. Universidad de Zaragoza (orcid)0000-0002-7891-609X Lidón, I. Universidad de Zaragoza (orcid)0000-0003-2558-982X 5002 720 Universidad de Zaragoza Dpto. Ingeniería Diseño Fabri. Área Proyectos de Ingeniería 33 (2020), 69-77 Curr. opin. food sci. Current Opinion in Food Science 2214-7993 1080442 http://zaguan.unizar.es/record/99237/files/texto_completo.pdf Versión publicada 3018426 http://zaguan.unizar.es/record/99237/files/texto_completo.jpg?subformat=icon icon Versión publicada https://www.scopus.com/inward/record.uri?eid=2-s2.0-85078778886&doi=10.1016%2fj.cofs.2019.12.006&partnerID=40&md5=4228095b617ad5346158aafc2925fd1a Texto completo de la revista oai:zaguan.unizar.es:99237 articulos driver 2024-02-12-14:15:11 ARTICLE