99675 20230519145513.0 doi 10.3390/su13041602 sideral 122658 ART-2021-122658 eng García Ceballos, S. Universidad de Zaragoza (orcid)0000-0002-7661-3001 Educommunication and archaeological heritage in Italy and Spain: an analysis of institutions’ use of Twitter, sustainability, and citizen participation 2021 Access copy available to the general public Unrestricted Improving heritage educommunication on the web 2.0 is key to reaching certain sustainable development goals focused on educational quality and citizen participation. Although numerous partial studies have already been conducted, to date neither assessment tools nor detailed studies are available regarding the quality of educommunicative initiatives. Spain and Italy’s archaeological heritage museums have a consolidated track record on Twitter, which has been bolstered by museum closures due to COVID-19 and has resulted in a significant change to their educommunicative policies. The present article aims to analyze educommunicative actions undertaken on Twitter at Italian archaeological museums, compare their strategies with a previous study on Spanish institutions, and analyze to what degree the sustainability of heritage, citizen participation, learning opportunities, and universal access are being promoted. This mixed method analysis was carried out through the implementation of a web 2.0 heritage educommunication analysis tool focused on three key factors: educational procedure, R-elational interactions, and the prevailing learning paradigm, as well as a content analysis of the variables that comprise them. The key findings suggest that neither country is close to achieving a quality educommunicative strategy. Italian archaeological heritage institutions use Twitter simply as an advertising platform. Despite being a social media platform, participative initiatives are scarcely promoted, although heritage sustainability is promoted through raising awareness of conservation and appreciation. Spanish institutions, however, demonstrated the opposite pattern of use. info:eu-repo/grantAgreement/ES/DGA-ERDF/RISS3-LMP18-18 info:eu-repo/grantAgreement/ES/DGA/S50-20R info:eu-repo/grantAgreement/ES/MINECO/EDU2016-78163-R info:eu-repo/semantics/openAccess by http://creativecommons.org/licenses/by/3.0/es/ 3.889 2021 ENVIRONMENTAL STUDIES 57 / 128 = 0.445 2021 Q2 T2 ENVIRONMENTAL SCIENCES 133 / 279 = 0.477 2021 Q2 T2 GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY 35 / 47 = 0.745 2021 Q3 T3 GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY 7 / 9 = 0.778 2021 Q4 T3 0.664 2021 Energy Engineering and Power Technology 2021 Q1 Renewable Energy, Sustainability and the Environment 2021 Q1 Management, Monitoring, Policy and Law 2021 Q1 Geography, Planning and Development 2021 Q1 5.0 2021 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Rivero, P. Universidad de Zaragoza (orcid)0000-0002-6757-7598 Molina, S. Navarro Neri, I. Universidad de Zaragoza (orcid)0000-0001-8589-6659 4013 210 Universidad de Zaragoza Dpto. Didácticas Específicas Área Didáctica Ciencias Socia. 13, 4 (2021), 1602 [25 pp.] Sustainability (Basel) Sustainability (Switzerland) 2071-1050 5359039 http://zaguan.unizar.es/record/99675/files/texto_completo.pdf Versión publicada 2797440 http://zaguan.unizar.es/record/99675/files/texto_completo.jpg?subformat=icon icon Versión publicada oai:zaguan.unizar.es:99675 articulos driver 2023-05-18-15:13:37 ARTICLE