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000060695 005__ 20190709135444.0
000060695 0247_ $$2doi$$a10.3389/fpsyg.2017.00252
000060695 0248_ $$2sideral$$a98143
000060695 037__ $$aART-2017-98143
000060695 041__ $$aeng
000060695 100__ $$aGómez-Suárez, M.
000060695 245__ $$aConsumer-brand relationships under the marketing 3.0 paradigm: A literature review
000060695 260__ $$c2017
000060695 5060_ $$aAccess copy available to the general public$$fUnrestricted
000060695 5203_ $$aConsumer-brand relationships encompass several dimensions, most of which have attracted growing research attention during the last years. Building these relationships is especially important in the marketing 3.0 era, where it is suggested that customers will choose those brands that satisfy their deepest needs. With these ideas in mind, this article provides a review of two key concepts implied in such relationships: brand love and customer engagement. Although both conceptions focus on different stages of consumer-brand relationships, they actually cover different perspectives on the same process. Moreover, they come from diverse conceptual paradigms: whilst brand love comes from the psychology discipline, engagement derives from diverse areas of the marketing field (e.g., the service-dominant logic perspective). However, their further empirical developments have taken place in marketing. Besides, both terms appear to be applied to different empirical perspectives: brand love is usually linked to the Fast Moving Consumer Goods industry and customer engagement to services.
000060695 536__ $$9info:eu-repo/grantAgreement/ES/MEC/ECO2014-59688-R
000060695 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/
000060695 590__ $$a2.089$$b2017
000060695 591__ $$aPSYCHOLOGY, MULTIDISCIPLINARY$$b39 / 135 = 0.289$$c2017$$dQ2$$eT1
000060695 592__ $$a1.043$$b2017
000060695 593__ $$aPsychology (miscellaneous)$$c2017$$dQ1
000060695 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000060695 700__ $$aMartínez-Ruiz, M.P.
000060695 700__ $$0(orcid)0000-0001-9517-8722$$aMartínez-Caraballo, N.
000060695 773__ $$g8, Art.252 (2017), [4 pp.]$$pFront. psychol.$$tFRONTIERS IN PSYCHOLOGY$$x1664-1078
000060695 8564_ $$s198586$$uhttps://zaguan.unizar.es/record/60695/files/texto_completo.pdf$$yVersión publicada
000060695 8564_ $$s21665$$uhttps://zaguan.unizar.es/record/60695/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000060695 909CO $$ooai:zaguan.unizar.es:60695$$particulos$$pdriver
000060695 951__ $$a2019-07-09-11:37:29
000060695 980__ $$aARTICLE