Comercialización e Investigación de Mercados

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2025-03-19 14:32	Intelligence and humanness as key drivers of service value in Generative AI chatbots Casaló, Luis V. ; Millastre-Valencia, Paola ; Belanche, Daniel ; Flavián, Carlos - [International Journal of Hospitality Management 128 (2025), 104130 [13 pp.]- ISSN: 0278-4319] Postprint: PDF Detailed record
2025-03-19 14:31	Smart speaker recommendations: impact of gender congruence and amount of information on users'' engagement and choice Romero J. ; Ruiz-Equihua D. ; Loureiro S.M.C. ; Casaló L.V. - [Frontiers in Psychology 12 (2021), 659994 [10 pp.]- ISSN: 1664-1078] Versión publicada: PDF Detailed record
2025-03-19 14:31	When lack of food waste concern curbs youths’ intention to reduce it: the role of nudging as a solution Fraj-Andrés, Elena ; Herrando, Carolina ; Lucia-Palacios, Laura ; Pérez-López, Raúl - [Journal of Social Marketing (2025), 1-21- ISSN: 2042-6763] Postprint: PDF Detailed record
2025-03-13 08:43	Research note: Evidence of employment niches in tourism - An intra-regional approach Aisa Rived, Rosa ; González Alvarez, María A. ; Larramona Ballarín, Gemma - [TOURISM ECONOMICS 19, 3 (2013), 707-717- ISSN: 1354-8166] Postprint: PDF Detailed record
2025-03-07 09:38	Individual differences in perceiving disinformation sharing as opinion leadership: Effects of dark triad traits, need for uniqueness, and green identity Wallace, Elaine ; Buil, Isabel - [Personality and Individual Differences 238 (2025), 113105 [6 pp.]- ISSN: 0191-8869] Versión publicada: PDF Detailed record
2025-02-21 10:13	Por qué es importante gestionar bien los olores (buenos y malos) en las empresas Rivera Torres, María Pilar ; Sáenz Royo, Carlos ; Muñoz Sánchez, Fernando ; Fleta Zaragozano, Jesús ; Fleta Asín, Jorge - [The Conversation (Ed. Española) (2024), 1-5- ISSN: ] Versión publicada: PDF Detailed record
2025-02-21 10:13	¿Bajarán los precios del aceite de oliva en España con la supresión del IVA? Garcés Ayerbe, Conchita ; Sáenz Royo, Carlos ; Muñoz Sánchez, Fernando ; Rodríguez Martínez, Gerardo ; Fleta Zaragozano, Jesús ; Fleta Asín, Jorge ; Moreno Aznar, Luis Alberto ; Rivera Torres, María Pilar - [The Conversation (Ed. Española) (2024), 1-5- ISSN: ] Versión publicada: PDF Detailed record
2025-02-14 14:07	Combining sources of information to increase survey response rates Guinalíu, Miguel ; Díaz de Rada, Vidal - [Spanish Journal of Marketing - ESIC 25, 1 (2020), 29-45- ISSN: 2444-9695] Versión publicada: PDF Detailed record
2025-02-10 08:32	Profile of a Consumer Who Is Willing to Participate in Circular Business Models: The Case of Clothing Rental Grilló-Méndez, Ana ; Marzo-Navarro, Mercedes ; Pedraja-Iglesias, Marta - [Fashion Practice (2025), [29 pp.]- ISSN: 1756-9389] Postprint: PDF Detailed record
2025-01-30 16:20	Enhancing user engagement: The role of gamification in mobile apps Bitrián P. ; Buil I. ; Catalán S. - [Journal of Business Research 132 (2021), 170-185- ISSN: 0148-2963] Versión publicada: PDF Detailed record

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