Comercialización e Investigación de Mercados

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2026-05-20 08:34	La gestión medioambiental en las empresas familiares: evidencia empírica sobre su propensión hacia la sostenibilidad Abardía Tosat, Ignacio ; Garcés-Ayerbe, Concepción ; Rivera-Torres, Pilar - [Journal of business (Lima) 17, 1 (2026), 131-159- ISSN: 2078-9424] Versión publicada: PDF Detailed record
2026-05-15 15:02	Drivers of engagement with influencer posts about tourism destinations on Instagram: the role of number of followers, destination connection and content sentiment Blanco-Moreno, Sofía ; González-Fernández, Ana M. ; Casaló, Luis V. - [Journal of Hospitality and Tourism Technology (2026), 1-30- ISSN: 1757-9880] Versión publicada: PDF Detailed record
2026-04-22 08:39	Determinants of smoking: the role of cyberbullying victimization and smoking environments Escario, José-Julián ; Wilkinson, Anna V. ; Casaló, Luis V. ; Espejel-Blanco, Joel E. - [JOURNAL OF CHILD AND FAMILY STUDIES (2026), [12 pp.]- ISSN: 1062-1024] Versión publicada: PDF Detailed record
2026-04-18 10:53	Predicting filtration clogging behavior using machine learning and physicochemical parameters in final wine filtration processes Otarola, Luis Lillo ; de la Fuente-Mella, Hanns ; Domarchi, Alonso Peña ; Marzo Navarro, Mercedes ; Ceroni, José - [Separation and Purification Technology 394 (2026), 137628 [13 pp.]- ISSN: 1383-5866] Postprint: PDF Detailed record
2026-04-10 13:58	Spatial future ahead! Augmented reality and anticipated life consequences Barta, Sergio ; Reto ; Hinsch, Chris ; Kalantari, Mahdokht ; Krey, Nina ; Rauschnabel, Philipp - [Internet Research 36, 7 (2026), 127-148- ISSN: 1066-2243] Versión publicada: PDF Detailed record
2026-04-10 13:57	How does temporal content on social media influence engagement behaviors? The roles of experiential messages and visual features Lapresta-Romero, Sara ; Hernández-Ortega, Blanca ; Franco, José L. - [Journal of Business Research 210 (2026), 116148 [18 pp.]- ISSN: 0148-2963] Versión publicada: PDF Detailed record
2026-03-26 14:44	The consciousness of nature tourists and their commitment to destination sustainability Berne-Manero, C. ; Marzo-Navarro, M. ; Pedraja-Iglesias, M. - [International Journal of Marketing Communication and New Media 18 (2026), 146-161- ISSN: 2182-9306] Versión publicada: PDF Detailed record
2026-03-16 08:27	Unpacking the relationship between co‐creation and brand equity: a multi‐study approach Markovic, Stefan ; Iglesias, Oriol ; Torres, Anna ; Rivera-Torres, Pilar ; Koporcic, Nikolina - [European management review (2025), [24 pp.]- ISSN: 1740-4754] Versión publicada: PDF Detailed record
2026-03-16 08:27	Co-creation in B2B AI sales: buyers’ perspectives from a mixed-method study Fehrenbach, David ; Herrando, Carolina - [JOURNAL OF BUSINESS & INDUSTRIAL MARKETING (2026), [15 pp.]- ISSN: 0885-8624] Postprint: PDF Detailed record
2026-02-05 14:38	The impact of creativity in social AR filters on brand awareness, image, and behavioral intentions: The role of intrusiveness and Ad recognition Orús, Carlos ; Ibáñez-Sánchez, Sergio ; Flavián, Carlos - [Technological Forecasting and Social Change 225 (2026), 124521 [15 pp.]- ISSN: 0040-1625] Versión publicada: PDF Detailed record

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