Comercialización e Investigación de Mercados

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2025-11-13 14:59	Customer experience and chatbots disruption: current landscape and research needs Farjas, Cristina ; Herrando, Carolina ; Melero-Polo, Iguácel - [SERVICE INDUSTRIES JOURNAL (2025), 1-34- ISSN: 0264-2069] Versión publicada: PDF Detailed record
2025-11-07 10:27	Multi-objective optimization for pressure hold integrity testing of membrane filters in wine bottling Lillo Otarola, Luis ; Fuente-Mella, Hanns de la ; Ceroni Díaz, José ; Marzo Navarro, Mercedes - [MEASUREMENT 258, Part E (2025), 119351 [20 pp.]- ISSN: 0263-2241] Postprint: PDF Detailed record
2025-10-30 14:51	Digital Content Marketing: A Systematic Literature Review and Research Agenda Lapresta-Romero, Sara ; Hernández-Ortega, Blanca - [INTERNATIONAL JOURNAL OF CONSUMER STUDIES 49, 6 (2025), [21 pp.]- ISSN: 1470-6423] Versión publicada: PDF Detailed record
2025-10-24 17:02	Graduate Recruiment Through Escape Games: Enhancing Flow and Positive Reactions = Reclutamiento de Graduados a Través de Juegos de Escape: Mejorando el Flujo y las Respuestas Positivas [Inglés y Español] Buil, I. ; Catalán, S. ; Hernández-Ortega,B. - [UCJC business and society review 22, 86 (2025), 70-107- ISSN: 2659-3270] Versión publicada: PDF Detailed record
2025-10-17 14:09	Why travellers Share Their Experiences on Social Media: A Uses and Gratifications Approach for Profile-Based Versus Content-Based Social Media Sites Catalán, Sara ; Marchan, Júlia ; Oliveira, Tiago - [Review of Marketing Science - ISSN: 2194-5985] Postprint: PDF Detailed record
2025-09-26 14:10	Enhancing student memorisation through teacher webcam usage and the interplay of social presence Costa-Feito, Aroa ; Saavedra, Alvaro ; Barta, Sergio - [International Journal of Educational Technology in Higher Education 22, 58 (2025), [23 pp.]- ISSN: 2365-9440] Versión publicada: PDF Detailed record
2025-09-26 14:10	Beyond replacement: human-machine collaboration in the age of AI Kunz, Werner H. ; Sajtos, Laszlo ; Flavián, Carlos - [Journal of Service Management (2025), 1-19- ISSN: 1757-5818] Postprint: PDF Detailed record
2025-09-19 15:06	Are you Willing to Rent Clothes? Associated Consumption Values from the Consumer’s Point of View Grilló-Méndez, Ana J. ; Marzo-Navarro, Mercedes ; Pedraja-Iglesias, Marta - [Circular Economy and Sustainability (2025), [18 pp.]- ISSN: 2730-597X] Versión publicada: PDF Detailed record
2025-09-08 12:48	Generative AI as a source of information on environmental Problems: Understanding its influence on Generation Z Rodríguez-Sánchez, Carla ; Sancho-Esper, Franco Manuel ; Casaló, Luis Vicente ; López, Manuela - [Technology in society 83 (2025), 103036 [13 pp.]- ISSN: 0160-791X] Versión publicada: PDF Detailed record
2025-07-22 15:25	Customer reactions to generative AI vs. real images in high-involvement and hedonic services Belanche, Daniel ; Ibáñez-Sánchez, Sergio ; Jordán, Pau ; Matas, Sergio - [INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT 85 (2025), 102954 [17 pp.]- ISSN: 0268-4012] Versión publicada: PDF Detailed record

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